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Latest News from the Word of Search Engine Optimization

OpenAI Partners with Axel Springer Publishing House

December 20th, 2023

Axel Springer is the world’s first publishing house to partner with OpenAI for a deeper integration of journalism into AI technologies. Axel Springer and OpenAI join forces to enhance independent journalism in the AI era, enriching ChatGPT user experiences with authoritative content from Axel Springer’s media brands. This global partnership delivers summaries of premium news […]

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Microsoft Copilot Partners with Suno: Turn Your Ideas Into Songs

December 20th, 2023

In an exciting development, Suno, a leading entity in artificial intelligence-based music creation, has joined forces with Microsoft Copilot to incorporate Suno’s capabilities. This new collaboration opens up new possibilities for individuals to create personalized songs through a simple prompt. Suno has established itself as a trailblazer in AI music technology, notably pioneering the generation […]

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More Formats Now Available in Video Reach Campaigns

December 12th, 2023

Google has introduced new format to video reach campaigns which allow Google Ad users the ability to connect with their target audience in news ways on the YouTube platform. Video Reach Campaigns will now offer the ability to scale video creative to target in-feed and Shorts in addition to in-stream ads in Google Ads. Multiformat […]

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Updates to Video Indexing in Video Mode Search Results

December 5th, 2023

Google has announced today that video indexing has been updated to only show your video content in the video mode search results if the video is the main content on the page. This change will start rolling out today and Google hopes it will lead to an overall better user experience when searching in video […]

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Microsoft Copilot General Availability Announced

December 4th, 2023

Last month we followed the story on Bing Chat and Bing Chat Enterprise becoming Copilot and today Microsoft has announced that Copilot is now generally available and no longer in preview. This will allow more users to access Copilot features and begin exploring up to date information with cited sources in GPT-4. How Do I […]

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Organization Details Markup Including Logo Structured Data Support Being Expanded by Google

November 29th, 2023

Beginning in 2013 Google incorporated the use of logo structured data including two Organization fields, logo and url. Today Google has announced the inclusion of additional administrative data which offers support for name, address, contact information, and other business identifiers. Google has specified that continuing to provide logo and url fields will still display that […]

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Google Now Supporting Discussion Forum and Profile Page Structured Data

November 27th, 2023

Google has announced today it will begin supporting Profile page (ProfilePage) and Discussion forum (DiscussionForumPosting) structured data for use in Google Search, this change will also include new reports available to Search Console users. This markup is compatible with Google Search functionalities intended to display firsthand perspectives from social media platforms, forums, and various communities. […]

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Crawl Rate Limiter Tool in Search Console to be Deprecated

November 24th, 2023

Google has announced the crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024, ending over a decade of this tools availability to Search Console users. The crawl rate refers to the number of requests made by Googlebot to your site per second while it is actively crawling, such as 5 […]

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Google Ads Updates Location Asset Requirements

November 21st, 2023

Beginning in December 2023 Google will make an update to the Location asset requirements for Google Advertising accounts. This update will help to clarify the types of different location assets that are not allowed on Google Ads, including locations that are closed, not recognized by Google, or do not match the current business running the […]

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Google Updates Search Quality Raters Guidelines

November 17th, 2023

On November 16, 2023 Google has made an update to the Search Quality Raters Guidelines in order to simplify the “Needs Met” scale definitions. There has also been added guidance for different types of web pages and modern examples such as newer content formats like short form video. Outdated and redundant examples have also been […]

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