SEO News

Bing Webmaster Tools has announced new enhancements to its sitemap reporting capabilities today hoping to give webmasters additional insights into how their websites are being indexed by Bing. These changes will help users investigate and fix any issues in their websites index coverage and give suggestions on how to have comprehensive and relevant sitemaps. What […]

First a quick overview of what exactly Google means by a “Site Name”. When Google displays a webpage in its search results, it includes the name of the website from which the page originates. This is referred to as the site name. It’s important to distinguish that the site name is distinct from the per-page […]

Before August 28, 2023 the promotion of images and videos used in Instagram Stories as ads was not a possibility. Meta has now announced due to the friction this process caused for partners and their customers they are allowing the promotion of stories as ads via the Instagram Marketing API. You have the option to […]

What exactly are rich result types? Rich result types, also known as rich snippets or rich results, are enhanced search results displayed by search engines like Google. They go beyond the traditional blue link and brief description by providing more visual and structured information to users directly in the search results. Rich results are designed […]

First introduced in 2005 the Sitemaps Protocol was intended to help search engines discover and index new URLs on website as well as control crawling schedules for pages already in the index. Although this protocol has remain unchanged for over 15 years Google has announced the deprecation of the ping endpoint. What is Sitemaps ping […]

With the start of Google Marketing Live in 2013 the move to mobile was in full swing. After a decade it is now time for AI to transform AdWords once again. Ai has become foundational for Google Ads for many years already helping advertisers maximize ROI and help drive growth for business of all sizes. […]

Google is now recommending webmasters review their use of the hreflang x-default value on sites which are already using hreflang to help searchers find the right version of a page on their site. What is hreflang x-default? The “hreflang” attribute in the HTML of a webpage is used to specify the language and regional targeting […]

Google has added functionality to search consoles users and permissions related to ownership and user management. This bring functionality to search console which was previously only available in webmaster tools. This marks the next step in migrating functionality which was present in webmaster tools over to search console, improving end users experience overall. What are […]

Many SEO companies are familiar with the concept of E-A-T which is used by google to evaluate if their search rankings are providing users with relevant and helpful information. However this may be the first time you have seen the acronym. What is E-A-T and Googles quality rater guidelines? E-A-T stands for “Expertise, Authoritativeness, and […]

Google has implemented a new section for search console called Shopping tab listings which aims to help ecommerce websites grow their business and reach new customers. Should my eCommerce website have search console? Using Google Search Console for your ecommerce site is crucial. It offers a suite of powerful tools that can help you monitor […]