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Google AdWords Services

Achieve more with your budget through Peak Positions PPC strategies

Pay Per Click (PPC) Marketing Company

Peak Positions is dedicated to consistent management of your Google AdWords marketing investments so your focus is where it needs to be: on your customers. We provide full service campaign management resources including customized reporting and conversion tracking. We take a disciplined approach to spend levels and realize that a successful business monitors the bottom-line and demands value for their investment. Your company has long-term objectives and maintaining a robust but balanced approach to Google AdWords marketing management can provide a solid foundation for success.

Need Help Getting Started with AdWords?

AdWords Management Company

Peak Positions gets your market specific campaign underway with the creation of an Umbrella AdWords Account tailored to your business needs. Our knowledgeable team will assist you on the journey to ensure your firm has the professional tools and resources to succeed; from determining target markets and quality keywords to tracking your spending levels and writing polished copy.


Our SEO firm is comprised of a world class team of qualified coders, web designers, developers & SEO copywriters who strive to bring clients the highest quality pay per plick marketing services in the industry.

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Are You Reaching Your Audience?

Google AdWords Landing Page Design

At Peak Positions we understand the importance of first impressions and will collaborate with you to guarantee your firm’s landing page represents your expertise. By analyzing your current page, crafting a fresh look for an existing page or working in partnership on new web development we strive to increase your conversion rates and maximize your investment.

Peak Positions helps you reach keyword qualified, in-market customers that are actively searching for your products and services.

Is your Campaign Complex & Ongoing?

Your campaign is unique. Peak Positions appreciates the intricate nature of your business objectives and seeks to maintain your successes through unfailing Google AdWords account management. Our firm has assembled a world class team of qualified coders, engineers, designers, developers and SEO copywriters who strive to bring the very best in quality and innovation to your on-line marketing program. Triumph is the reward of constant vigilance and is at the very heart of our ongoing campaign partnerships.

Pay Per Click Marketing Questions? We've Got the Answers.

We harness the full potential of pay per plick marketing to propel your business to new heights.

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Harness the Power of PPC Marketing for Enhanced Visibility

Google AdWords Services

Peak Positions can help your company achieve an enhanced online presence through effective PPC marketing strategies. Our approach focuses on cost-efficiency by minimizing the cost per click while maximizing visibility. We emphasize constant monitoring, ensuring that your PPC campaigns stay optimized and provide the best possible return on investment. This approach not only increases leads but also targets new audiences actively searching for your products or services. By working with Peak Positions, you can effectively expand your reach, connecting with a broader spectrum of potential customers. Our expertise in PPC marketing becomes an integral part of your digital marketing strategy, driving business growth and delivering tangible results.

How will AdWords Management Services from Peak Positions Help My Company?

PPC (Pay-Per-Click) marketing is your shortcut to instant visibility online. It operates on a simple yet powerful principle: you pay only when someone clicks on your ad. By selecting the right keywords, crafting compelling ads, and participating in bid auctions, your ads are strategically positioned where your potential customers are searching. This means instant access to an interested audience. And the best part? You have full control over your budget and the ability to fine-tune your strategy based on real-time performance data, ensuring every penny spent delivers results. With PPC, your brand’s journey to prominence and customer engagement begins today.

Why Choose Peak Positions For Pay Per Click Marketing?

Our pay per plick marketing strategies are not one-size-fits-all but are tailored to your unique business objectives.


With a rich history working on pay per plick marketing across virtually every industry and major business sector since 1999, including a Top 20 spot in global SEO rankings for over 15 consecutive years our experience is a cornerstone for your digital marketing success.


As a foremost authority in the field of pay per plick marketing, Peak Positions offers unparalleled pay per plick marketing services and expertise to globally renowned brands. Beyond our advanced pay per plick marketing services, we provide your company with comprehensive digital marketing solutions.


At Peak Positions, we're deeply committed to your business's success. Our approach goes beyond standard service – we forge partnerships built on trust and collaboration. You're not just hiring a pay per plick marketing company; you're welcoming a team that becomes an integral part of your journey.

Ready to Get Your Pay Per Click Marketing Started?

Seize the opportunity for more leads – get started on your pay per plick marketing project today!

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Key Pay Per Click (PPC) Marketing Goals

The goals you should focus on for your PPC marketing campaign depend on your specific business objectives, Peak Positions is here to help you get started:

  • Lead Generation: One of the most common goals is to generate leads through your PPC campaigns. You can track how many visitors submit contact forms, download resources, or take other actions that indicate interest in your products or services.
  • Sales and Revenue: If your primary objective is to increase sales and revenue, you can set specific sales targets and measure your campaign’s success based on the revenue generated.
  • Website Traffic: Increasing website traffic is a fundamental goal for many businesses. You can aim to attract more visitors to your site and monitor the number of clicks on your ads.
  • Brand Awareness: If your brand is relatively new or you want to boost brand recognition, focus on increasing ad impressions and click-through rates (CTR) to measure your campaign’s impact on brand visibility.
  • Cost-Per-Acquisition (CPA): Minimizing the cost of acquiring a customer is crucial for profitability. You can set a target CPA and aim to reduce the cost of each conversion while maintaining or increasing lead quality.
  • Return on Investment (ROI): To measure the overall profitability of your PPC campaign, track the ROI. Compare the revenue generated against the costs associated with your ads.
  • Click-Through Rate (CTR): A high CTR indicates that your ads are resonating with your audience. You can set CTR goals to ensure that your ad copy is compelling.
  • Quality Score Improvement: Quality Score is a metric that Google uses to assess the quality and relevance of your ads. Aiming to improve your Quality Score can result in lower CPCs and higher ad positions.
  • Ad Positioning: If ad positioning is critical for your campaign, you can set goals for achieving specific positions in search results pages.
  • Mobile and Desktop Performance: Depending on your target audience and website, you may set goals for performance on mobile devices, desktops, or both.
  • Geographic Targeting: If your business serves specific geographic regions, you can set goals related to campaign performance in those areas.
  • Ad Testing: Continuously improving ad performance is essential. Set goals to regularly test ad variations and strive for higher click-through rates or conversion rates.

Pay Per Click (PPC) Advertising Service FAQ

Our clients frequently inquire about PPC Advertising, so here are the answers to their common questions.

What exactly is PPC Advertising?

PPC (Pay-Per-Click) advertising is an online advertising model where advertisers pay a fee each time one of their ads is clicked. It’s a way to buy visits to your website rather than earning them organically.

How can I be sure my target audience is seeing my Ads?

You can ensure your target audience sees your ads by selecting the right keywords, setting geographic and demographic targeting, and optimizing your ad copy. Additionally, PPC platforms provide advanced targeting options to reach your ideal audience.

What is the average cost of a PPC campaign?

The average cost of a PPC campaign varies widely based on factors like industry, keywords, and competition. You set your budget, and costs depend on your bidding strategy and the competitiveness of your chosen keywords.

What do I need to get a PPC campaign started?

To start a PPC campaign, you need a clear understanding of your goals, a list of relevant keywords, well-crafted ad copy, a landing page, and a PPC advertising platform, such as Google Ads. You’ll also need to set a budget and define your target audience.

Can you manage my existing AdWords Campaign?

Yes, Peak Positions offers services to manage and optimize existing Google Ads campaigns. We can review your current campaign, make improvements, and provide ongoing management to achieve better results.

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Peak Positions SEO
10850 East Traverse Highway, Suite 2290
Traverse City, MI 49684