Microsoft is equipping advertisers with Enhanced Conversions, a new tool to navigate evolving privacy regulations. Currently in beta for the Americas and Europe, this feature enhances conversion measurement accuracy by utilizing privacy-safe first-party data like emails and phone numbers. It offers:
- Improved Accuracy: Connect ad interactions to conversions more accurately.
- Cross-Device Tracking: Seamlessly track conversions across multiple devices.
- Privacy Compliance: Utilize hashed and privacy-safe user data to ensure compliance.
To enable Enhanced Conversions, advertisers can select the option when setting up conversion goals and follow simple setup instructions. For more advanced tracking, advertisers can explore Enhanced Conversions for customer matching and prospecting.
In addition, Microsoft Advertising introduces new targeting options, including in-market audiences based on company size and job titles sourced from LinkedIn profiles.
Campaign creation has also been simplified, allowing advertisers to set up campaigns aligned with their goals in just a few steps.
As privacy regulations evolve, Microsoft continues to provide innovative solutions to empower advertisers while ensuring compliance and effectiveness.