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Latest News from the Word of Search Engine Optimization

Google to Limit Functionality of Suspended Ads Accounts Starting June 2024

May 14th, 2024

Starting in June 2024, Google will restrict the functionality of suspended Google Ads accounts. Advertisers will receive in-product notifications informing them of the limitations. While suspended accounts will remain accessible, users will be limited to specific actions: All other functionalities will be disabled in suspended accounts. These changes apply only to suspended accounts and do […]

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GPT-4o: Revolutionizing Human-Computer Interaction

May 14th, 2024

OpenAI has introduced GPT-4o (“o” for “omni”), a groundbreaking advancement in AI that promises more natural human-computer interaction. This new model accepts inputs in text, audio, and image formats and can generate outputs in any combination of these modalities, making it more versatile and responsive than previous models. Key Features Improved Capabilities GPT-4o excels in […]

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Google Unveils New Features for Performance Max Campaigns

April 29th, 2024

Google is enhancing its Performance Max campaigns with new features that leverage Google AI to drive better results across all Google Ads channels. These updates give businesses more control and insights to optimize their campaigns. Enhanced Customer Targeting and Retention Google has introduced new customer lifecycle goals to help businesses acquire and retain their most […]

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OpenAI Strengthens Support for Enterprises, Unveiling New Features for AI Deployment

April 24th, 2024

OpenAI, renowned for its collaboration with enterprises such as Klarna, Morgan Stanley, Oscar, Salesforce, and Wix, is furthering its commitment to assisting businesses in constructing AI solutions from the ground up and ensuring safe deployment across their organizations and products. The company is expanding its support for enterprises with a suite of new features tailored […]

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Meta AI Goes Global with Meta Llama 3 Integration

April 18th, 2024

Meta AI, the smart assistant that helps you out on Facebook, Instagram, WhatsApp, and Messenger, is now going global! You can find it in more than a dozen countries outside the U.S., including places like Australia, Canada, Nigeria, and Singapore. This means more people can now use it to get stuff done, learn new things, […]

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Google Empowers Advertisers with Enhanced Tools for Demand Gen Campaigns

April 16th, 2024

Google is rolling out new features for its Demand Gen campaigns, aiming to empower advertisers in crafting captivating narratives across its platforms. Introduced last year, Demand Gen campaigns were aimed at helping advertisers generate and convert new demand through visual storytelling on Google’s platforms like YouTube, YouTube Shorts, Discover, and Gmail. Now, Google is upping […]

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Bing Announces Innovative New Tools, Features, and Updates to Help Website Owners

April 10th, 2024

Bing Webmaster Tools continues to empower website owners with new tools and insights aimed at enhancing visibility and performance. Two of the latest additions, Top Insights and IndexNow Insights, are set to revolutionize how website owners fine-tune their online presence. Top Insights Unveils Actionable Recommendations Located within the Bing Webmaster Tools dashboard, Top Insights provides […]

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ChatGPT Now Accessible Without Sign-Up

April 2nd, 2024

In a move to make the benefits of AI more accessible to all, ChatGPT announces a significant update: starting today, users can harness the power of ChatGPT instantly, without the need for an account. This change aims to reach even more of the over 100 million people across 185 countries who already use ChatGPT weekly […]

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Google’s March 2024 Core Update and New Spam Policies

March 6th, 2024

Google has recently announced its March 2024 core update, aimed at refining the quality of search results to prioritize content that is genuinely helpful and informative for users. Additionally, the tech giant introduced new spam policies to combat manipulative practices that negatively impact search results. Let’s delve into the details for web creators to understand […]

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Google Enhances Product Search Experience with Support for Product Variants Structured Data

February 22nd, 2024

In a bid to enrich the online shopping experience, Google has announced expanded support for Product structured data, ushering in enhanced product experiences within Google Search. This development builds upon previous updates, such as the introduction of shipping and returns structured data in 2023, to provide more detailed and relevant information to users browsing for […]

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