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Latest News from the Word of Search Engine Optimization

Google Introduces New Small Business Attribute

November 1st, 2023

Google is adding a new small business attribute to your Business information page in Merchant Center, which controls how customers see your products across Google’s services. This will allow new customers to filter search results in order to specify “Small Business” helping them to easier confirm where and with whom they are shopping. Some businesses, […]

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Google makes the switch to Mobile-First Indexing

October 31st, 2023

“It’s been a long road, getting from there to here. We’re delighted to announce that the trek to Mobile First Indexing is now complete.“ In 2015, Google Search initiated a noteworthy shift in its focus, with a particular emphasis on mobile devices, prompted by the mobile-friendly update. Subsequently, in 2016, a significant milestone was achieved […]

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Meta Introduces Product Tags via Marketing API

October 27th, 2023

Meta is now allowing the creation and promotion of ads with product tags via the marketing API. Starting on October 27, 2023 Instagram is allowing advertisers to create and promote posts with Product Tags via the Instagram Marketing API for feed photos, carousel, and existing feed videos. Third party platform users including advertisers will now […]

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Search Themes Coming to Performance Max Campaigns in Google Ads

October 26th, 2023

Google is now in beta testing for new search themes in Performance Max campaigns which they hope will help its advertisers with an easy way to guide Performance Max Campaigns to serve on placements that your current campaigns may not be reaching. What is a Performance Max Campaign in Google Ads? A Performance Max campaign […]

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Bing Announces Free Availability of DALL-E 3 in Bing Chat and Bing.com

October 3rd, 2023

DALL-E 3 is now available to everyone within Bing Chat and Bing.com/create starting today for free! This update improves the overall quality and detail of the images generated as well as greater accuracy in the representation of human hands, faces, and text in images. What is DALL-E 3? DALL·E 3 is the latest version of […]

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Bing Webmaster Tools Introduces Enhancements to Its Sitemap Reporting Capabilities

September 21st, 2023

Bing Webmaster Tools has announced new enhancements to its sitemap reporting capabilities today hoping to give webmasters additional insights into how their websites are being indexed by Bing. These changes will help users investigate and fix any issues in their websites index coverage and give suggestions on how to have comprehensive and relevant sitemaps. What […]

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Site Names via Google Search Now in All Languages

September 7th, 2023

First a quick overview of what exactly Google means by a “Site Name”. When Google displays a webpage in its search results, it includes the name of the website from which the page originates. This is referred to as the site name. It’s important to distinguish that the site name is distinct from the per-page […]

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Promote Your Stories as Ads With Instagram Marketing API

August 28th, 2023

Before August 28, 2023 the promotion of images and videos used in Instagram Stories as ads was not a possibility. Meta has now announced due to the friction this process caused for partners and their customers they are allowing the promotion of stories as ads via the Instagram Marketing API. You have the option to […]

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Google changes HowTo and FAQ rich results

August 8th, 2023

What exactly are rich result types? Rich result types, also known as rich snippets or rich results, are enhanced search results displayed by search engines like Google. They go beyond the traditional blue link and brief description by providing more visual and structured information to users directly in the search results. Rich results are designed […]

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Google removes Sitemaps ping endpoint

June 26th, 2023

First introduced in 2005 the Sitemaps Protocol was intended to help search engines discover and index new URLs on website as well as control crawling schedules for pages already in the index. Although this protocol has remain unchanged for over 15 years Google has announced the deprecation of the ping endpoint. What is Sitemaps ping […]

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