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Latest News from the Word of Search Engine Optimization

Google Ads Salesperson Alleged to Link Organic Ranking to Ad Spend

January 13th, 2021

A member of the search community alleged in a tweet that her client was explicitly told by Google that spending more on pay per click (PPC) advertising would improve their organic search rankings. The accusation was shocking to many in the Twitter thread because Google has long insisted there is no direct impact on organic […]

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Google Drive GMAIL YouTube Suffer Massive Outage Users Reporting Problems Disabling Several Popular Services

January 5th, 2021

Original Article by New York Post Many Google services such as including Gmail and YouTube suffered a massive outage early Monday morning that briefly shut users around the world out of their accounts. The 45-minute outage disabled all of Google’s Workspace services — including Google Calendar, Google Drive and the Google Meet videoconferencing tool — […]

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How to Set Up Your eCommerce Black Friday and Cyber Monday Pages

October 26th, 2020

Google has released some best practices for eCommerce sites looking to capitalize on the Black Friday and Cyber Monday holiday shopping season. With the influx of shoppers hitting the web during the end of the year holiday season it is important that you highlight your sales and events by providing landing pages for Google to […]

Read More » Support for Retailer Shipping Data in Google Search Results

September 22nd, 2020

Google has announced they will now support the shippingDetails schema markup as an alternative way for eCommerce website to be eligible for shipping details in the search index. First lets get into some important scheme you should already be using on your eCommerce website and how the new shippingDetails schema can help you. What is […]

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Are You Using Yoast SEO and Still Not Ranking?

August 14th, 2020

To paraphrase a popular view within the Google blog: Don’t Turn Your Back on Yoast SEO, higher rankings may never arrive. Yoast is the leading SEO plugin on the market for WordPress websites. Maybe because it’s FREE, but the many features that Yoast SEO offers are tough to resist, especially for deeper websites with multiple […]

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Google Confirmation: Backlinks Are Not The Most Important SEO Factor

August 4th, 2020

In July 2020, Google engineer John Mueller, confirmed that backlinks are not the leading factor controlling keyword rankings in Google search. Are backlinks important? yes, Are they one of the primary factors in the Google algorithms, that determines which sites rank highest in Google organic search results? no. Mr. Mueller reiterated that the leading SEO […]

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Jack Roberts Appointed to The Ferris Foundation Board of Directors

July 29th, 2019

TRAVERSE CITY, Mich. – Jack Roberts has provided his business expertise to Ferris State University for more than a decade. The Traverse City, Mich. businessman has now agreed to give of his time and abilities to support the university’s academic mission, as the latest member of The Ferris Foundation Board of Directors. Roberts is president […]

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Congratulations to Ted Halm the Webmaster of Ferris State University.

July 20th, 2016

Here Ted accepts the distinguished staff award at Ferris State. Like so many, we appreciate Ted’s hard work and dedication to Ferris State, the university website, and Ted’s passion and support for Ferris State University, Big Rapids and Bulldog Athletics. Ted Halm and his team in the FSU University and Advancement and Marketing department […]

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