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Tech Tips

Tips to Help Optimize Your Website and Ensure Top Rankings

What are Canonical URLs and How Do They Impact SEO?

November 29, 2023

A Canonical URL (or “canonical link”) is an HTML element used to prevent duplicate content issues within a website or across different websites. It helps search engines understand which version of a page should be treated as the primary or authoritative version. The canonical URL is essentially the preferred version of a webpage. First lets […]

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How to Change Hosting Providers Without Losing SEO Rankings

November 22, 2023

Have you decided to change hosting providers due to technical issues, costs, or customer service problems? This process can lead to issues with your rankings if not done properly, and we want to help you ensure that your new hosting platform improves your overall website performance not just for you but also your users. Follow […]

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Harness the Power of Promotions in Google Merchant Center This Holiday Season

November 21, 2023

Do you have upcoming specials on your eCommerce website this year? Be sure to use the promotions feature within Google Merchant Center this holiday season to help significantly enhance your revenue and increase the visibility of your products. Offering special promotions serves as a powerful incentive for potential customers, enticing them to explore and make […]

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Google Search’s Helpful Content System Best Practices

November 20, 2023

Google Search uses what is called the Helpful Content System in order to generate signals which are used by their automated ranking systems to ensure its users are shown original, helpful content. Let’s go over some best practices for your website content to ensure that it is displayed in the search results prominently and is […]

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Use Lazy Loading to Increase Site Speed and Conversions

November 16, 2023

Site speed plays an important role in organic search optimization, search engines consider page speed as a crucial factor in determining search rankings. A fast loading and responsive website not only provides a better overall user experience but also helps websites optimize for search engine algorithms that prioritize efficiency and user interaction. Pages that load […]

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Meta Tag Best Practices To Increase Your Rankings

November 15, 2023

Throughout our website we always mention the importance of meta tags in organic search engine optimization and how they should be an essential aspect of your digital marketing strategy. Today we want to help you optimize your meta title and description to get the most out of your website, without them your well written content […]

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Using DALL·E 3 in Bing as an Alternative to Stock Images

November 13, 2023

DALL·E 3, the revolutionary image generation model, now seamlessly integrated with Bing can help you generate not only cost-free alternatives to paid stock images, but also make them more relevant to your content. If you don’t have the budget for hundreds of stock images to compliment your current content use these tips to generate specific […]

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Upgrade Your Servers PHP Version for WordPress Performance

November 6, 2023

With the most recent update to WordPress coming on November 7, 2023, version 6.4 recommends your server has a PHP version of 8.1 or 8.2. This requirement is due to some known issues present with previous versions of PHP. Why is the PHP Version on My WordPress Website’s Server Important? Updating the PHP version on […]

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The Easiest Way to Backup Your WordPress Website

June 7, 2023

Backing up a WordPress website is essential to prevent data loss, especially in cases of server failures, hacking attempts, accidental data deletions, or problematic software updates. These backups serve as a safety net, ensuring you can recover your website’s content and functionality in the face of various unexpected events, from security breaches to technical issues. […]

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How to Appear in Google Discover

May 24, 2023

Google Discover is a section of Google Search which shows users your content if it is related to their interests, which are based on their web and app activity. This allows them to get updates on their favorite sports teams or news articles they may be interested in without the need to search for them. […]

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