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Benefits of Restaurant Schema Markup to Bring in New Customers

August 29th, 2022

The use of Restaurant Schema Markup for your restaurant’s website offers numerous benefits to enhance your restaurants organic search rankings, and attract new customers. Schema Markup provides search engines with structured information about your restaurant, making it easier for them to understand and display relevant details in search results. This can result in rich snippets, such as star ratings, prices, and operating hours, directly in the search results, catching the attention of potential customers.

What is Restaurant Schema Markup?

Traverse City Restaurant My Business Profile

Restaurant Schema Markup, also known as Schema.org or Structured Data Markup, is a specific type of code added to a restaurant’s website to provide search engines with structured information about the restaurant. This markup helps search engines understand the content on the webpage more clearly, enabling them to display relevant details in search results. For a restaurant specific Schema Markup include information such as:

  1. Name and Type of Cuisine: Clearly specifying the name of the restaurant and the type of cuisine your restaurant offers.
  2. Address and Location: Providing the restaurant’s physical address, city, state, and ZIP code, which is especially beneficial for local search optimization.
  3. Contact Information: Including the restaurant’s phone number for customers to easily reach out for reservations or inquiries.
  4. Business Hours: Clearly stating the operating hours of the restaurant, including opening and closing times for each day of the week.
  5. Menu Items and Prices: Highlighting specific dishes on the menu and their corresponding prices.
  6. Reviews and Ratings: Displaying customer reviews and ratings, which can appear as rich snippets in search results.
  7. Accepted Payment Methods: Indicating the types of payment methods the restaurant accepts.

By incorporating this type of structured data into your website’s code, search engines like Google can better understand the context and relevance of your content. This can help lead to the creation of rich snippets in search results, providing customers with more detailed and helpful information at a glance.

Does My Restaurant Website Use Structured Data?

To test if your restaurant website employs structured data, you can use Google’s Structured Data Testing Tool, Google’s Rich Results Test, or other similar online validators. Simply input your website’s URL or paste a snippet of your webpage’s HTML code into the tool. The tool will then analyze the content and highlight any structured data found on the page. Look for specific markup related to restaurants, such as details about your restaurant’s name, location, cuisine type, menu items, and reviews.

Restaurant Schema Markup Examples for Your Restaurant

Here is an example of address restaurant schema markup that you can use on your restaurant website:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Restaurant",
"address": {
"@type": "PostalAddress",
"addressLocality": "Michigan",
"addressRegion": "MI",
"streetAddress": "123 Fake Street"
},
"description": "Top Traverse City Asian Cuisine.",
"name": "Restaurant TC",
"telephone": "+12345678900"
}
</script>

And here is an example of schema for opening hours:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Restaurant",
"name": "Restaurant TC",
"description": "Top Traverse City Asian Cuisine.",
"openingHours": "Mo,Tu,We,Th,Fr,Sa,Su 12:00-20:00",
"telephone": "+12345678900"
}
</script>

And finally you can include schema for your menu, which can be complex due to all of the different items you can call out:

<script type="application/ld+json">
{
"@context":"http://schema.org",
"@type":"Restaurant",
"url":"http://www.tcrestaurant.com",
"name":"Restaurant TC",
"image":"http://www.tcrestaurant.com/restaurant-image.jpg",
"description":"Top Traverse City Asian Cuisine.",
"servesCuisine":[
"Asian"
],
"hasMenu":{
"@type":"Menu",
"name":"Dine-In Menu",
"description":"Menu for in-restaurant dining.",
"hasMenuSection":[
{
"@type":"MenuSection",
"name":"Dinner",
"description":"Dinner dishes",
"image":"https://tcrestaurant.com/dinner_menu.jpg",
"offers":{
"@type":"Offer",
"availabilityEnds":"T8:21:00",
"availabilityStarts":"T8:21:00"
},
"hasMenuSection":[
{
"@type":"MenuSection",
"name":"Starters",
"description":"Appetizers",
"image":"https://tcrestaurant.com/apps.jpg",
"offers":{
"@type":"Offer",
"availabilityEnds":"T8:21:00",
"availabilityStarts":"T8:21:00"
},
"hasMenuItem":{
"@type":"MenuItem",
"name":"Teriyaki Skewers",
"description":"Teriyaki Chicken Skewers.",
"offers":{
"@type":"Offer",
"price":"8.99",
"priceCurrency":"USD"
},
"suitableForDiet":"http://schema.org/GlutenFreeDiet"
}
},
{
"@type":"MenuSection",
"name":"Soups & Salads",
"description":"A few choices of soup and salads",
"image":"https://tcrestaurant.com/soupsalad.jpg",
"offers":{
"@type":"Offer",
"availabilityEnds":"T8:21:00",
"availabilityStarts":"T8:21:00"
},
"hasMenuItem":{
"@type":"MenuItem",
"name":"Egg Drop Soup",
"description":"Egg Drop Soup with Noodles and Choice of Vegetable.",
"offers":{
"@type":"Offer",
"price":"7.99",
"priceCurrency":"USD"
}
}
}
]
}
]
}
}
</script>

Leveraging schema markup for your restaurant’s website is a game-changer in enhancing search engine optimization (SEO) for your restaurant and attracting more customers. By incorporating structured data, search engines can better interpret and display critical information about your restaurant directly in search results. This can include details like your restaurant’s name, location, cuisine type, business hours, menu items, and customer reviews.

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