SSL certificates play a pivotal role in both search engine optimization (SEO) and site security. Search engines reward websites with SSL certificates by giving them a slight ranking advantage, which helps to boost their visibility in search results. Secure websites instill trust in users which is an important factor that search engines like Google consider in their ranking algorithms.
SSL certificates help to encrypt data transmitted between the user’s browser and your web server, protecting sensitive information from potential cyber threats and eavesdropping. Implementing SSL certificates is essential for safeguarding your site, fostering trust, and complying with data protection regulations, making them a vital component of both SEO and overall site security. There are three difference types of SSL certificates and the type you use can depend on different factors.
Extended Validation (EV SSL) Certificates
Extended Validation (EV) SSL certificates provide the highest level of trust and security for websites. They undergo a rigorous validation process, where the Certificate Authority (CA) verifies not only the domain ownership but also the legal identity and physical existence of the organization behind the website. When an EV SSL certificate is installed, the browser’s address bar typically turns green, displaying the organization’s name, indicating to users that they are on a highly secure and legitimate website. EV SSL certificates are commonly used by e-commerce websites, financial institutions, and other online services that require the highest level of customer trust.
Organization Validated (OV SSL) Certificates
Organization Validated (OV) SSL certificates offer a moderate level of security and validation. When obtaining an OV certificate, the CA verifies the domain ownership and conducts some checks to confirm the organization’s existence and legitimacy. While OV certificates do not trigger the green address bar like EV certificates, they still display the padlock symbol in web browsers, providing a visual cue to visitors that the website is secured and trustworthy. OV SSL certificates are commonly used by businesses and organizations that want to establish their online identity and protect sensitive data during online transactions.
Domain Validated (DV SSL) Certificates
Domain Validated (DV) SSL certificates provide the basic level of encryption and authentication. These certificates primarily confirm domain ownership, and the validation process is usually automated, making DV certificates quick and easy to obtain. DV certificates are typically the least expensive option and are suitable for personal websites, blogs, and small businesses looking to secure their websites with HTTPS. While DV certificates ensure data encryption, they do not provide the same level of assurance and trust as OV and EV certificates, as they do not verify the identity of the organization or entity behind the website.
Which SSL Certificate is Right For My Website?
When deciding on the right SSL certificate for your website, it’s essential to consider your specific requirements. Extended Validation (EV SSL) certificates provide the highest level of security and trust, making them ideal for businesses handling sensitive data and aiming to demonstrate a strong commitment to user safety.
Organization Validated (OV SSL) certificates offer a moderate level of security and validation, suitable for e-commerce and organizations that want to establish their online identity and security.
Domain Validated (DV SSL) certificates, on the other hand, provide basic encryption and are cost-effective, making them a practical choice for personal websites and small businesses seeking a fundamental level of security.
Ultimately, your choice should align with your website’s security needs, the level of trust you want to convey to users, and your budget constraints. If you need assistance making sure your website is secure and optimized contact our Digital Marketing Services team today for assistance.
