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Attorney and LegalService Schema to Enhance Your Law Firm Search Listing

December 5th, 2021

Establishing a robust online presence is important for any law firm aiming to grow in the competitive online legal landscape. The Attorney Schema, a structured data markup, can help your law firm elevate its visibility on search engine results pages. By implementing Attorney Schema, your law firm can provide search engines with detailed and organized information about your practice areas, attorneys, and key details that not only improve the accuracy of search results but also enhance the overall user experience. This structured data markup not only boosts your law firm search engine optimization (SEO) but also ensures that potential clients can easily access important information, increasing client engagement.

What is Schema?

Law Firm Search Schema

Schema refers to a structured data markup language that is used to provide additional information about the content on a webpage to search engines. It helps search engines understand the context and meaning of the information on a page, making it easier for them to index and display relevant results to users.

What is Attorney Schema?

“Attorney Schema” typically refers to a specific type of schema markup or structured data vocabulary designed to provide search engines with detailed information about attorneys and law firms. This markup is a set of standardized tags that can be added to the HTML code of a webpage to provide search engines with more context about the content on the page. By implementing Attorney Schema, law firms can enhance the visibility of their information in search engine results.

Attorney Schema may include markup for various details related to attorneys and law practices, such as:

  1. Attorney Name and Bio: Providing information about the attorney’s name, bio, and credentials.
  2. Practice Areas: Specifying the areas of law in which the attorney specializes.
  3. Contact Information: Including details such as the law firm’s address, phone number, and email.
  4. Reviews and Ratings: Allowing for the display of client reviews and ratings in search results.
  5. Office Locations: Indicating the various locations where the law firm operates.
  6. Social Media Profiles: Including links to social media profiles associated with the law firm or individual attorneys.

By using Attorney Schema, law firms can improve their search engine visibility and make their listings more attractive and informative to potential clients.

Example of Attorney Schema for Your Law Firm Website

<script type="application/ld+json">
  "@context": "",
  "@type": "Attorney",
  "name": "Law Firm Name",
  "alternateName": " ",
    "description": "Description of your law firm.",
  "url" : "",
  "logo" : "",
  "image" : "",
  "telephone": " 123-456-789",
  "priceRange": " Free Consulatation",
  "openingHours" : "Mo,Tu,We,Th,Fr 09:00-17:00",
  "hasMap": "",
      "@type": "PostalAddress",
      "streetAddress": "123 Attorney St.",
      "addressLocality": "Traverse City",
      "addressRegion": "MI",
      "postalCode": "49684",
      "addressCountry": "USA"

What is LegalService Schema?

LegalService schema is designed to provide structured information about legal services offered by a business or organization, such as law firms, legal practitioners, or legal service providers. This markup helps search engines understand and display relevant details in search results, enhancing the visibility and presentation of legal services online.

Key properties within the LegalService schema may include:

  1. Name: The name of the legal service provider or law firm.
  2. Description: A brief description of the legal services offered.
  3. Service Area: Information about the geographical area where the legal services are available.
  4. Contact Information: Details such as the address, phone number, and email address of the legal service provider.
  5. Opening Hours: The hours during which the legal service provider is available.
  6. Available Language: Information about the languages in which legal services are offered.
  7. Payment Accepted: Accepted payment methods for legal services.
  8. Service Type: The type of legal service provided, whether it’s legal representation, advice, or consultation.

By incorporating the LegalService schema markup into the HTML code of a website, law firms and legal service providers can improve the accuracy and presentation of their information in search engine results.

Example of LegalService Schema for Your Law Firm Website

<script type="application/ld+json">
    "@context": "",
    "@type": "LegalService",
    "aggregateRating": {
        "@type": "AggregateRating",
        "ratingCount": 3,
        "bestRating": 5,
        "worstRating": 1,
        "reviewCount": 10,
        "ratingValue": "4.9",
        "name": "Law Firm Aggregate Rating",
        "@id": ""
    "review": {
        "@type": "Review",
        "author": {
            "@type": "Person",
            "name": "Name",
            "@id": ""
        "name": "This is test review",
        "@id": ""
    "founder": {
        "@type": "Person",
        "name": "Shareholder Name",
        "@id": ""
    "hasMap": {
        "@type": "Map",
        "name": "Map",
        "@id": ""
    "geo": {
        "@type": "GeoCoordinates",
        "longitude": "44.775733",
        "latitude": "-85.623976",
        "name": "Traverse City",
        "@id": ""
    "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "opens": "09:00",
        "dayOfWeek": [
        "closes": "17:00",
        "name": "Law Firm Opening Hours",
        "@id": ""
    "image": {
        "@type": "ImageObject",
        "name": "Image.jpg",
        "url": "",
        "@id": ""
    "address": {
        "@type": "PostalAddress",
        "addressLocality": "Traverse City, Michigan",
        "streetAddress": "123 Fake Street",
        "postalCode": "49684",
        "addressCountry": "United States",
        "name": "Address",
        "@id": ""
    "name": "Law Firm",
    "telephone": "+12345678790",
    "priceRange": "$",
    "awards": "Award 1, Award 2",
    "foundingDate": "1982-02-01",
    "@id": ""

Implementing schema markup, like Attorney Schema and LegalService Schema, is a key strategy for law firms aiming to enhance their online visibility and generate leads through Law Firm SEO services. By providing structured data to search engines about practice areas, attorneys, and services offered, law firms improve the accuracy of search results and elevate their presence in relevant searches.


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