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More Formats Now Available in Video Reach Campaigns

December 12th, 2023

Google has introduced new format to video reach campaigns which allow Google Ad users the ability to connect with their target audience in news ways on the YouTube platform.

Video Reach Campaigns will now offer the ability to scale video creative to target in-feed and Shorts in addition to in-stream ads in Google Ads. Multiformat ads which are paired with the power of Google AI help to increase the efficiency of your video campaigns.

Google has state that campaigns which opted into all three inventory types for their video ads delivered an average of 54% more reach at 42% lower CPM than comparable in-stream only Video Reach Campaigns.

What is a Video Reach Campaign?

Video reach campaigns offer enhanced reach within your budget, featuring a variety of ad formats such as bumper ads, skippable in-stream ads, non-skippable in-stream ads, in-feed ads, and Shorts ads.

Bumper Ads: Short, non-skippable video ads lasting up to six seconds, ideal for quick brand awareness and mobile users.

Skippable In-Stream Ads: Video ads that users can skip after a few seconds, with charges incurred after 30 seconds of viewing or interaction.

Non-Skippable In-Stream Ads: Video ads that must be watched in full before accessing desired content, offering a captive audience.

In-Feed Ads: Ads that appear within content feeds, designed to blend seamlessly and engage users as they scroll through their feeds.

Shorts Ads: Tailored for YouTube Shorts, these ads are designed for short-form videos, providing an engaging experience on the YouTube Shorts platform.

Benefits of a Video Reach Campaign

Drive Reach Goals: Video reach campaigns are optimized to maximize unique user reach within your allocated budget and targeting criteria.

Flexibility in Reach Strategies: Tailor your reach strategy by efficiently combining bumper, skippable in-stream, in-feed, and Shorts ad formats. Opt for diverse approaches, such as conveying the entire message through non-skippable in-stream ads or targeting the same audience multiple times with varying ad formats each week.

Build Brand Awareness: Regardless of your chosen reach approach, video reach campaigns offer a cost-effective means to amplify brand exposure across a wide and diverse audience.

Peak Positions an expert PPC company can help you set up effective video reach campaigns that drive website engagement. Our expertise ensures optimal use of ad formats, maximizing reach within your budget. From bumper ads to Shorts, we strategically tailor campaigns to boost brand awareness and guide users seamlessly from videos to your website, fostering valuable engagement and conversions. Contact us today to get started on your campaign.


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