Peak Positions SEO Logo 231-922-9460

Updates to Googles quality rater guidelines

December 15th, 2022

Many SEO companies are familiar with the concept of E-A-T which is used by google to evaluate if their search rankings are providing users with relevant and helpful information. However this may be the first time you have seen the acronym.

What is E-A-T and Googles quality rater guidelines?

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It is a set of criteria used by Google’s search quality evaluators to assess the quality of web content and the credibility of websites. These factors play a crucial role in determining how well a web page or website ranks in search engine results, particularly for topics that could impact the well-being, health, or finances of users.

Here’s a breakdown of what each component of E-A-T represents:

  1. Expertise: This refers to the level of knowledge and expertise demonstrated by the content’s author or the website as a whole. Content should be created by individuals or organizations with relevant expertise in the subject matter they are discussing.
  2. Authoritativeness: Authoritativeness relates to the perceived authority of the content or website. An authoritative source is one that is recognized as a leader or trusted expert in its field. This can be influenced by factors like credentials, industry recognition, and the quality of content.
  3. Trustworthiness: Trustworthiness measures the reliability and transparency of the content and the website itself. It considers factors like the accuracy of information, the disclosure of sources, and overall website reputation.

E-A-T gets a new E

Google has update the quality rater guidelines to include a new letter, E, experience. This helps Google to determine if the content they are rating was produced with actual experience that will be helpful to its users. Have you used the product? Visited the place your are writing about? First hand experience is now more important than ever when it comes to your sites content.

In the world of online content and search engine rankings, firsthand experience within your industry is an invaluable asset. Having individuals who are well-versed and deeply knowledgeable about the subject matter can significantly impact the quality and relevance of the content you produce. Whether it’s in-depth insights into the intricacies of a particular field, practical experience with products or services, or a profound understanding of industry trends, this expertise lends credibility and authority to your content.

Peak Positions can work with your team to create new keyword significant content that follows the E-E-A-T or Double-E-A-T guidelines that Google uses to rate the quality of your site alongside your competitors. Contact our knowledgeable Organic Website Optimization Company company today.


Our SEO firm is comprised of a world class team of qualified coders, web designers, developers & SEO copywriters who strive to bring clients the highest quality SEO services in the industry.

Free Website Audit
Top 20 SEO Company Worldwide
Contact Us

Peak Positions SEO
10850 East Traverse Highway, Suite 2290
Traverse City, MI 49684