To paraphrase a popular view within the Google blog: Don’t Turn Your Back on Yoast SEO, higher rankings may never arrive. Yoast is the leading SEO plugin on the market for WordPress websites. Maybe because it’s FREE, but the many features that Yoast SEO offers are tough to resist, especially for deeper websites with multiple editors and content contributors.
Yoast SEO for WordPress sites is a valuable tool however it requires an understanding of key technical steps within WordPress design and development to successfully implement. Simply clicking a link to activate the Yoast SEO plugin will not alone deliver top organic search results. Always keep in mind that every website is unique, and has specific strengths and weaknesses that need to be addressed in order to climb higher in the SERPs and generate more in-market site traffic and quality leads and conversions from organic search.
Yoast is designed to make WordPress sites more search-engine friendly, which seems to be an attainable goal at the outset. The Yoast SEO tool does deliver core coverage on most of the SEO basics that can help establish a nice foundation for the search engines to work with, but not always. Like all technical aspects of SEO, especially page coding, everything should be custom and applied on a site by site basis. Only in rare instances do cookie cutter tools deliver top keyword rankings without customization.
Yoast can help control meta titles and descriptions, but many Yoast sites still struggle to rank on their most competitive and meaningful keyword targets. If you are using Yoast SEO and not ranking high in Google organic it could be time to request a FREE SITE AUDIT and work to discover the unique circumstances that are hindering your SEO efforts.
Some of the recurring factors that we encounter when auditing Yoast sites are: WordPress design theme conflicts, meta title duplication, limiting descriptions, keyword redundancy, code bloat, inconsistent sitemaps and more. Many times the Yoast sites we audit and analyze have a professional design, are deep in content and are adding fresh content often with new articles, whitepapers, videos, press releases, reviews, many with quality backlink profiles and despite all of these SEO positives, the site just does not consistently rank well in Google organic.
The Yoast SEO plugin is not flawless and often presents unique programming challenges for many website managers and owners.
If you are using Yoast SEO and would like to maximize keyword exposure in Google; request a free site audit or give us a call — 231-922-9460.