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Latest News from the Word of Search Engine Optimization

Are You Using Yoast SEO and Still Not Ranking?

August 14th, 2020

To paraphrase a popular view within the Google blog: Don’t Turn Your Back on Yoast SEO, higher rankings may never arrive. Yoast is the leading SEO plugin on the market for WordPress websites. Maybe because it’s FREE, but the many features that Yoast SEO offers are tough to resist, especially for deeper websites with multiple […]

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Google Confirmation: Backlinks Are Not The Most Important SEO Factor

August 4th, 2020

In July 2020, Google engineer John Mueller, confirmed that backlinks are not the leading factor controlling keyword rankings in Google search. Are backlinks important? yes, Are they one of the primary factors in the Google algorithms, that determines which sites rank highest in Google organic search results? no. Mr. Mueller reiterated that the leading SEO […]

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Jack Roberts Appointed to The Ferris Foundation Board of Directors

July 29th, 2019

TRAVERSE CITY, Mich. – Jack Roberts has provided his business expertise to Ferris State University for more than a decade. The Traverse City, Mich. businessman has now agreed to give of his time and abilities to support the university’s academic mission, as the latest member of The Ferris Foundation Board of Directors. Roberts is president […]

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Congratulations to Ted Halm the Webmaster of Ferris State University.

July 20th, 2016

Here Ted accepts the distinguished staff award at Ferris State. Like so many, we appreciate Ted’s hard work and dedication to Ferris State, the university website ferris.edu, and Ted’s passion and support for Ferris State University, Big Rapids and Bulldog Athletics. Ted Halm and his team in the FSU University and Advancement and Marketing department […]

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