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Latest News from the Word of Search Engine Optimization

Google Search May 2022 Core Update

May 25th, 2022

*Updated June 9, 2022: Google has confirmed the May 2022 core update rollout is complete. What is a Google Core Update? Clients and visitors to our site often do not know what a “core update” from Google means. A Google core update is a significant and broad update to Google’s search algorithm. Unlike regular, smaller […]

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URL Parameters tool in Search Console to be Deprecated

March 28th, 2022

Google has announced the URL parameters tool in search console is to be deprecated within the month. The tool which was first launched in 2009 via webmaster tools when content management systems which used parameters such as SessionID would have trouble organizing them and they would often break. The URL parameters tools allowed site owners […]

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Google Introduces New Robots Tag

January 21st, 2022

We would like to welcome the newest robots tag introduced by Google this month: indexifembedded This new tag will help you to control when your content is indexed by telling Google to index it even when its embedded via iFrames and similar HTML tags on other pages, even with a noindex tag. What is an […]

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Google Gives Update on Web Page Title Generation

August 24th, 2021

Google continues to work hard to refine their methods of determining the best page title to display to users in search results. In their most recent update they hope to give webmasters more information on how they generate search titles and the best practices to ensure your page is found on relevant search terms. What […]

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An update from Google on link spam and qualifying links

July 26th, 2021

Many websites have begun monetizing via outbound links, which are present on many blogs on the internet today. Google has stated that webmasters need to be aware that if the links are overdone and not annotated correctly it could lead to a violation of their quality guidelines. What are outbound links? An outbound link, also […]

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Google encourages eCommerce sites to promote deal pages

July 21st, 2021

The Google search deals carousel is a great way for eCommerce websites to promote sales and drive new leads to their business. What is the deals carousel? Google’s “Deals Carousel” in Google Shopping is a feature that displays a special carousel of products with discounted prices. This carousel appears prominently at the top of the […]

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Google Announces New Resources for Video SEO

March 17th, 2021

Global online video viewers continue to grow and as more users begin use video to answer their search questions, Google is aiming to bring video content from diverse sources across the web to the forefront. This includes making it easier for site owners to get videos indexed and found in the search results. Google has […]

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How You Can Provide the Most Relevant Information to Your Shoppers

February 26th, 2021

In a recent post Google has outlined the best ways to organize product information for your shoppers in order to increase your presence in the search index. With the recent inclusions of the product knowledge panel as well as the shopping tab finding products in Google is easier than ever. We are here to help […]

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