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Latest News from the Word of Search Engine Optimization

Organization Details Markup Including Logo Structured Data Support Being Expanded by Google

November 29th, 2023

Beginning in 2013 Google incorporated the use of logo structured data including two Organization fields, logo and url. Today Google has announced the inclusion of additional administrative data which offers support for name, address, contact information, and other business identifiers. Google has specified that continuing to provide logo and url fields will still display that […]

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Google Now Supporting Discussion Forum and Profile Page Structured Data

November 27th, 2023

Google has announced today it will begin supporting Profile page (ProfilePage) and Discussion forum (DiscussionForumPosting) structured data for use in Google Search, this change will also include new reports available to Search Console users. This markup is compatible with Google Search functionalities intended to display firsthand perspectives from social media platforms, forums, and various communities. […]

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Crawl Rate Limiter Tool in Search Console to be Deprecated

November 24th, 2023

Google has announced the crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024, ending over a decade of this tools availability to Search Console users. The crawl rate refers to the number of requests made by Googlebot to your site per second while it is actively crawling, such as 5 […]

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Google Ads Updates Location Asset Requirements

November 21st, 2023

Beginning in December 2023 Google will make an update to the Location asset requirements for Google Advertising accounts. This update will help to clarify the types of different location assets that are not allowed on Google Ads, including locations that are closed, not recognized by Google, or do not match the current business running the […]

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Google Updates Search Quality Raters Guidelines

November 17th, 2023

On November 16, 2023 Google has made an update to the Search Quality Raters Guidelines in order to simplify the “Needs Met” scale definitions. There has also been added guidance for different types of web pages and modern examples such as newer content formats like short form video. Outdated and redundant examples have also been […]

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Generative AI Captions Now on Bing

November 16th, 2023

Bing has announced today the inclusion of Generative AI Captions which are designed to improve user search and make their browsing experience more efficient. Generative AI Captions will help searchers using Bing better understand the content of the pages they are viewing in the search index, helping to make the results more relevant and informative, […]

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Facebook Organic A/B Testing API for Reels and Videos Announced

November 16th, 2023

Facebook has released a new Organic A/B Testing API today in order to allow developers using the API the ability to conduct A/B test experiments programmatically on new video and reel posts specifically within Facebook Pages and the New Pages Experience (AP+). This feature is accessible through third-party desktop applications and web experiences. This new […]

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Course Info Structured Data In Google Search

November 15th, 2023

Google has announced today the inclusion of more detailed course information via a new set of recommendations to provide course structured data to Google. Publishers will now be able to include supplemental course information on Google Search with detailed information such as pricing, educational level, ratings, and course length. This data will now appear in […]

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Microsoft Announces Bing Chat and Bing Chat Enterprise are becoming Copilot

November 15th, 2023

Microsoft is streamlining it’s user interactions and enhancing overall accessibility for all of its users through Copilot, beginning with Bing. Today Bing Chat and Bing Chat Enterprise will be Copilot, with the implementation of commercial data protection for eligible users signed in with Microsoft Entra ID. Microsoft has stated their long-term goal is to extend […]

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Generative AI in Search Results Now in More Than 120 Countries and Territories

November 13th, 2023

Google has announce that the Search Generative Experience (SGE) has received its largest international expansion yet, bringing support for four new languages and other upgrades. What is Search Generative Experience (SGE)? Search Generative Experience (SGE) is a new feature developed by Google that uses generative AI to enhance the search experience. Here are some key […]

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