By JON SWARTZ
October 20, 2010
SAN FRANCISCO - Yahoo reported lackluster results Tuesday that extended its four-year financial slowdown and could intensify pressure on CEO Carol Bartz.
Third-quarter revenue inched up 2% - to $1.6 billion - from the same quarter a year ago. Google, by comparison, reported a 23% increase this month.
Yahoo's profit of $396 million, or 29 cents per share, was more than double last year's result. However, a big part of the gain came from its sale of HotJobs.
"We have been working hard to create a stronger and more efficient company," Bartz said in a conference call.
Yahoo reported after markets closed. Its stock was up 1%, at $15.65, in extended trading. The sluggish results underscore ongoing challenges at Yahoo, which has been bruised by stiff competition from Google and Facebook, shrinking market share and stagnant business despite a nearly two-year turnaround plan.
Yahoo's current state - compounded by a recent spate of executive defections - has prompted skepticism about Bartz's strategy and whether anyone can reverse Yahoo's flagging fortunes.
"This is a systemic problem in terms of trying to regenerate growth at the company, period," says Martin Pyykkonen, an analyst at Wedge Partners.
Indeed, Yahoo offered a conservative forecast for the holiday shopping season. It expects $1.13 billion to $1.23 billion in revenue - shy of the average analyst estimate of $1.26 billion.
Bartz has said that it would take several years to revive Yahoo. Whether the company's board and shareholders have the patience may be another matter.
Yahoo is refocusing its efforts on e-mail, instant messaging and creating news content. The company, with 600 million worldwide users a month, also is pushing a social-networking strategy.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study