By MARTIN PEERS
Wall Street Journal
So this is stability? Yahoo's latest management revamp, spearheaded by new Chief Executive Carol Bartz, "is designed to last two to four years," said a spokesman. Admittedly, the Internet is a fast-changing medium. But to put such a definite life span on the new organizational structure underlines the uncertainty that lingers over the company's longer-term direction.
That said, compared with the turmoil under Jerry Yang, two years seems like an eternity. As a spokesman noted, Yahoo had been reorganizing once or twice a year, "which has been disruptive."
Yahoo-ers have been keen to highlight Ms. Bartz's decisiveness to distinguish her from Mr. Yang. Clear thinking is to be welcomed in a CEO. But for Yahoo, what is more important is to make the right decisions.
It is likely to take some time for Ms. Bartz to figure out which products deserve priority for investment and which don't, and whether to hang on to them all, particularly search.
One analyst leaped to the conclusion that Yahoo could soon strike a search deal with Microsoft after misinterpreting comments from Chief Finance Officer Blake Jorgensen Wednesday. Yahoo's announcement Thursday that Mr. Jorgensen was leaving the company was likely coincidental, but it underlined how premature that interpretation was. Investors searching for direction on Yahoo are unlikely to get satisfaction any time soon.
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