By MARTIN PEERS
Wall Street Journal
So this is stability? Yahoo's latest management revamp, spearheaded by new Chief Executive Carol Bartz, "is designed to last two to four years," said a spokesman. Admittedly, the Internet is a fast-changing medium. But to put such a definite life span on the new organizational structure underlines the uncertainty that lingers over the company's longer-term direction.
That said, compared with the turmoil under Jerry Yang, two years seems like an eternity. As a spokesman noted, Yahoo had been reorganizing once or twice a year, "which has been disruptive."
Yahoo-ers have been keen to highlight Ms. Bartz's decisiveness to distinguish her from Mr. Yang. Clear thinking is to be welcomed in a CEO. But for Yahoo, what is more important is to make the right decisions.
It is likely to take some time for Ms. Bartz to figure out which products deserve priority for investment and which don't, and whether to hang on to them all, particularly search.
One analyst leaped to the conclusion that Yahoo could soon strike a search deal with Microsoft after misinterpreting comments from Chief Finance Officer Blake Jorgensen Wednesday. Yahoo's announcement Thursday that Mr. Jorgensen was leaving the company was likely coincidental, but it underlined how premature that interpretation was. Investors searching for direction on Yahoo are unlikely to get satisfaction any time soon.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study