Peak Positions | Schmidt says Google has not cooked search results. | Site Map

Schmidt says Google has not cooked search results. Schmidt says Google has not cooked search results. Schmidt says Google has not cooked search results. Schmidt says Google has not cooked search results. Schmidt says Google has not cooked search results. Schmidt says Google has not cooked search results.


 Home

 Contact Us

 Google SEO Consulting

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:
info@peakpositions.com


 

Organic SEO Company


-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.


Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

 

 

Schmidt says Google has not cooked search results.

Reuters
by Diane Bartz and Malathi Nayak
Sept 21, 2011

(Reuters) - Google Inc has not cooked its search results to favour its own products and listings, Executive Chairman Eric Schmidt told a U.S. Senate hearing looking into whether the search giant abuses its power.

Members of the Senate Judiciary Committee's antitrust panel said on Wednesday that Google had grown into a dominant and potentially anti-competitive force on the Internet.

Schmidt says Google has not cooked search results.

"Google is in a position to determine who will succeed and who will fail on the Internet," said Republican Senator Mike Lee. "In the words of the head of the Google's search ranking team, Google is the biggest kingmaker on Earth."

Google has been broadly accused of using its clout in the search market to stomp rivals as it moves into related businesses, like travel search.

The Federal Trade Commission is looking into that charge and others, including whether Google manipulates its search result rankings to favour its own products.

Google is trying to convince regulators and lawmakers that it does not need restrictions placed on its growing portfolio of businesses, and that its business practices are legal and good for consumers.

Lee aggressively quizzed Schmidt over whether Google deviates from its search algorithm to boost its own listings.

He brought a chart that showed a study comparing the success rate for shopping-related key word searches. Lee said that search rankings for price comparison sites -- Nextag, PriceGrabber and Shopper -- varied while Google's shopping site consistently ranked third.

"I see you magically coming up third every time," Lee said. "I don't know whether you call this a separate algorithm or whether you've reverse engineered one algorithm, but either way you've cooked it, so that you're always third."

Schmidt replied: "Senator, may I simply say that I can assure you we've not cooked anything."

Google controls more than two-thirds of the global search market. But Schmidt argued that specialty web sites -- like those with restaurant reviews and travel search -- give Google stiff competition.

In an oblique reference to Microsoft, which faced nearly two decades of legal scrutiny for antitrust violations, Schmidt told lawmakers: "We get it. By that I mean, we get the lessons of our corporate predecessors."

Colin Gillis, an analyst at BGC Partners, said some of the senators were "gunning hard" for Google but Schmidt handled himself professionally. "He appeared well-coached to me," Gillis said.

The senators were at times frustrated by what Democratic Senator Al Franken characterized as "fuzzy" answers from Schmidt about how Google prioritizes its search results and whether it unfairly uses rivals' content.

Franken questioned Schmidt about complaints from Yelp -- which provides user-generated reviews of restaurants, shops and other local businesses -- that Google unfairly rips reviews from Yelp to build Google's competing site, Google Places.

Franken asked if Google still used Yelp's content to drive business to Google Places.

"As far as I know, not," Schmidt answered.

Franken skeptically asked, "As far as you know?"

"Again I'll have to look, but I'm not aware of any," Schmidt said.

Schmidt was Google's chief executive officer from 2001, but vacated the post to company co-founder Larry Page in April.

Schmidt now serves as executive chairman and oversees government affairs -- a position of critical importance during the FTC probe and lawmakers' reviews.

Some of Google's rivals made their case at the hearing for why Google needs to be reined in.

Jeffrey Katz, the CEO of Nextag, an Internet comparison shopping company, said Google was initially a huge help in building innovation.

"But what Google engineering giveth, Google marketing taketh away," he said in written testimony.

He argued that Google is now the Internet neighborhood bully. "Google doesn't play fair. Google rigs its results, biasing in favour of Google Shopping and against competitors like us," Katz said in written testimony. "As a result, Nextag's access is more and more discriminated against ... because we compete with Google where it matters most, for very lucrative shopping users."

Katz and Yelp CEO Jeremy Stoppelman both said they would not start new businesses in the current environment.

"I personally wouldn't. I'd find something else to do," said Stoppelman at the hearing.



Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study

 


Click here to learn more about our Michigan SEO Company and the technical aspects involved


   
Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us
 

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:  Info@peakpositions.com
Additional Resources