Peak Positions | Postponing Dial-Up's Demise | Site Map

Postponing Dial-Up's Demise. Postponing Dial-Up's Demise. Postponing Dial-Up's Demise. Postponing Dial-Up's Demise. Postponing Dial-Up's Demise. Postponing Dial-Up's Demise.


 Home

 Contact Us

 Google SEO

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:
info@peakpositions.com


 

Organic SEO Company


-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.


Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

 

 

Postponing Dial-Up's Demise.

By JESSICA E. VASCELLARO and EMILY STEEL
Wall Street Journal


Postponing Dial-Up's Demise. EarthLink, NetZero Offer Low-Cost Deals, Tout Savings

Dial-up Internet access was supposed to be dead by now, replaced by Wi-Fi, DSL and other high-speed services.

But dial-up is proving to be more resilient than expected, at least partly due to the recession, which has helped to prolong, or in some cases rekindle, demand for a slower but cheaper way to surf the Web.

Indeed, two of the nation's biggest providers of dial-up service, EarthLink and NetZero, are ratcheting up their marketing and promotional efforts to take advantage of consumers who are trading down from broadband or -- more likely -- delaying their switch to it.

NetZero Chairman and CEO Mark Goldston appears in a new ad for the Internet service provider that touts the cost savings of using dial-up. Video courtesy of NetZero.

In their marketing, both NetZero and EarthLink home in on the money consumers can save by downgrading their Internet service from higher-priced plans.

EarthLink's offer, made through its PeoplePC subsidiary, also aims to attract unemployed consumers who, even if they're cutting household spending, need Internet access to check email and job listings. "Clearly the economic situation today is tough for a lot of people," says Kevin Brand, EarthLink's senior vice president of product management. "If you're looking for a job, the Internet is your best resource for that, and we wanted to do something to help."

NetZero says in its commercials that its $9.95-a-month service can save households $300 a year. "It's a bigger consumer stimulus package than virtually anything that has come out of Washington," says Mark Goldston, United Online's chief executive.

Postponing Dial-Up's Demise.

Broadband service tends to be at least triple the price of dial-up. A July study by the Pew Internet and American Life Project found that the average U.S. broadband bill is $34.50 a month.

Mr. Goldston, who writes most of NetZero's ads, said the idea for the new message came to him while he was listening to Congress question auto executives late last year. He began scribbling down figures -- the average cost of broadband service, the number of U.S. households -- and incorporated them into a numbers-focused ad.

"I am absolutely not telling anyone that broadband isn't a terrific medium," Mr. Goldston says. "All I'm saying is, times are tough. And if you're looking to save money, we're an option where you don't have to cut out -- you can cut back."

During EarthLink's Feb. 5 earnings conference call with analysts, CEO Rolla Huff went as far as to compliment his competitor's campaign. "I think their message is right on the money, and I hope they keep it out there. I'm loving it," he said. Mr. Brand added that the campaign is raising awareness for the dial-up market in general.

That market for dial-up, sometimes called "narrowband," is still in decline. EarthLink's consumer dial-up division lost 173,000 subscribers in the fourth quarter, while NetZero shed 86,000. They ended the year with 1.76 million and 1.74 million dial-up subscribers, respectively.

But their results also indicate that as households have cut their spending, some have reverted to dial-up from faster connections or delayed an upgrade. Mr. Brand said EarthLink began seeing an unexpected uptick in gross subscriber additions in December, and customer turnover at both providers fell.

"It's a smart move, in my opinion, for them to focus on the value message," says Doug Williams, an analyst at Forrester Research.

He is skeptical, however, that dial-up services will attract many broadband users, pointing to a survey of U.S. consumers in which only 4% said they would downgrade their service and 2% said they would cancel it altogether.

Both EarthLink and NetZero have sharply reduced ad-spending in recent years. According to TNS Media Intelligence, NetZero spent $20.2 million in the first nine months of 2008, down from $30.6 million a year earlier. EarthLink spent $2.7 million in the first nine months, down from a year-earlier $7.8 million.

Their marketing reflects a budget-conscious sensibility the companies hope will resonate with consumers. EarthLink is promoting its offer through groups like the retiree organizaton AARP.

In keeping with its marketing message, NetZero's TV campaign reused Mr. Goldston's introduction from a prior ad. The rest of the commercial consists of on-screen text and voiceover. It cost less than $100,000, Mr. Goldston said, adding, "Normally we would spend $700,000 to $1 million."

NetZero's nationwide push is a departure for the company, which previously has focused its advertising on areas with low broadband penetration. The current campaign also targets city and suburban residents.

In the past, Mr. Goldston says, "we probably would not have been talking to those people."

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study

 


Click here to learn more about our Michigan SEO Company and the technical aspects involved


   
Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us
 

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:  Info@peakpositions.com
Additional Resources
nursing degree | healthcare degree |