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Over 96% of all first time site 
visitors are actually delivered to the web site by the major search engines. If your not being found on the major search engines your website is not reaching new in-market customers.
 

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Tel:  866-536-8614
Email: info@peakpositions.com


7 Steps To Prevent PPC Click Fraud:

15 Minute Click Fraud Fix

"Walked in this morning, had 6000 clicks before 12:30 eastern on a term that received 61 clicks yesterday."

I wanted to run down with everyone the steps we took to identify it, in case some people are curious as to how you catch it.

Steps for investigation that we took:

1. Observed a much higher than normal traffic volume (we're talking orders of magnitude higher)

2. Looked at my AdWords account, figured out these clicks were content and not search clicks.

3. Traced it to a specific keyword via our tracking system, then dumped all session information originating from that word and the AdWords source (we use a SQL based landing page system, so it's an easy 5 second query)

4. Compared offending IPs with known open proxies. No match, and the most clicks by a single IP was 7. So there was really no patterns within the IPs that were clicking.

5. Sorted by referrer in Excel, noticed that most clicks were originating from three main AdSense pages

6. Noticed that those AdSense pages had nothing on them but ads for this particular word. I assume they're getting the ads targetted to what they want via mediabot cloaking.

7. Phoned Google, talked to a helpful girl named Kate, who agreed that the clicks looked odd. She offered to pass the offending sites onto the AdSense team, and sent me a form to fill out for information.

Time to resolution: Approximately 15 minutes

The moral of this story is that you need to be measuring everything having to do with your AdWords account, especially considering Google does not break out content clicks within your account. It is quite easy to detect simple clickfraud on a large advertising campaign by tracking and observation. You don't need expensive products.


Michigan SEO Company


-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.

Michigan SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

"Our year over year revenues are climbing rapidly in a timid economy. If you are looking for an excellent Michigan SEO Company, we suggest Peak Positions of Traverse City, Michigan." 


Michigan SEO Company

Keyword search is the second most popular online activity and goes hand in hand with email retrieval.

94% of all internet sessions involve at least one keyword search.

Over 96% of all first time site visitors are actually delivered to the web site by the major search engines. If your not being found on the major search engines your website is not reaching new in-market customers.

Pew Internet Life Project

Peak Positions LLC, 
SEO Company Michigan

Search Engine Optimization Firm
Michigan SEO Company
SEO Michigan
Search Engine Placement Traverse City Michigan
Natural Website Optimization
Internet Marketing
Traverse City, Michigan

 

Demand for Natural Website Optimization and Organic SEO Consulting Services from Peak Positions at an All-Time High

The demand for Natural Website Optimization services worldwide is at an all-time high. As Pay Per Click rates continue to increase, PPC traffic conversions steadily decline, and questionable ppc management invoices now arriving daily, paid search marketing budgets are evaporating more rapidly than ever before and the pendulum has swung back in favor of organic search engine optimization and natural SEO consulting services.

"In recent months, demand for our firm's core organic/natural website optimization services has increased substantially", reports Jack Roberts, Vice President, Director of Client Services at Peak Positions, LLC a leading organic/natural website optimization company based in Traverse City, Michigan. Many leading Fortune 500 B2B companies and major online shopping portals have decided that securing and maintaining premium keyword positions in the organic search results is a critical component of their online marketing strategy.


Click to Enlarge:
This Peak Positions SEO WebSite Page is the 
#1 result of 1,600,000 Results for the Google keyword 
search phrase of: natural website optimization.

Executive Management Teams Now Seeking Organic Search Engine Optimization and Natural Search Marketing Solutions

After months of combing log files and analyzing site traffic reports, executive management teams are tired of paying for repeat clicks from the same IP address. Has your company been suffering from Pay Per Click fraud? Are you seeking to establish tighter PPC cost controls that stops search marketing bleeding and prevents Pay Per Click fraud? Executive management teams and corporate marketing managers now realize that new website visitors being delivered to their company sites by the organic search results are far more valuable than visitors being delivered from search engine advertisements. Site traffic from the organic search engine referrals tend to be more qualified and in-market, and thereby much more likely to convert, versus the often fickle, skeptical, cost conscious and expensive Pay Per Click search marketing website traffic. 

Organic keyword searchers are naturally motivated to click through and discover more about the web sites and/or companies that they find ranking high in the organic search results. Searchers are quickly persuaded by the WebSites enjoying formidable natural search engine placement and holding peak keyword positions in the organic search results. 

If Google, Yahoo, or MSN are finding a site content relevant and worthy of premium organic search engine placement, thereby endorsing the site and its content(s) by listing it in top 20 natural keyword search position(s), keyword searchers tend to follow the search engines' organic results lead and click through to learn more about many of the top 20 companies and sites listed. Also numerous Pay Per Click search marketing click traps, bait & switch paid search advertising gimmicks and Trademark infringing brand assaults have been in place for years and are more prevalent today. Many internet keyword searchers have been fooled by mislabeled Pay Per Click search marketing ads in the past and are not interested in possibly experiencing even further frustrations with misleading and often time mislabeled PPC sponsored ads. That is why recent Pew Internet Keyword Search surveys conclude that searchers prefer the organic search results 6 to 1 over the paid sponsored advertiser listings (or search marketing results). 

Internet focus groups are showing that nearly 30% of all keyword searchers now ignore the paid search listings entirely. Roberts added that, "organic search results are the most powerful brand impression and marketing impact available to companies. Many of the new internet keyword search industry studies (including the recent Pew Internet Research studies) demonstrate that organic keyword search click throughs volumes are outpacing the Pay Per Click search marketing sponsored ads by a 6 to 1 margin, and if the keyword query is B2B related, click throughs to the top 20 organic rankings are outpacing the PPC sponsored ads at nearly an 8 to 1 clip". 

B2B keyword searchers tend to be more search engine savvy and content-focused seeking to interact with high ranking sites in the non-partial and objective, editorial search results vs. WebSites from companies that are forced to buy their limited search engine results page exposure. The new line of thinking by internet keyword searchers is that: "if Google TRUSTS the site...then I can too." 

Larger companies and brands now more than ever realize that top organic search keyword positions help establish confidence with in-market internet keyword searchers, and that the implied search engine database endorsement that companies receive with a top 20 natural keyword search results position persuades searchers by creating a positive brand impression that helps pre-condition searchers in advance of their arrival to the WebSite. New website arrivals delivered by the organic keyword search results are in a better mindset upon arrival to the site, making them much more accepting of the sites products and content offerings, more committed, and willing to visit more pages of the site. Internet Marketing studies from the IAB also demonstrate that new WebSite visitors being delivered by the organic keyword search results stay on new sites longer, drill down deeper in search of informational content and strategic solutions, and most importantly, are far easier to convert. 

All of these powerful internet marketing and website marketing factors are increasing demand for organic website optimization specialists, especially leading natural search engine optimization companies and SEO consulting firms like Peak Positions SEO of Traverse City, Michigan that features proof of performance track records, high client retention rates, intellectual property, and proven organic search engine placement capabilities since 1999.

Traverse City, Michigan Earning National Reputation as Organic Search Engine Optimization Leader 
Website optimization continues to be the most effective form of online advertising and Michigan small tech leaders like Peak Positions SEO of Traverse City, Michigan continue to secure investments from companies that are based in America's leading technology hotbeds. Peak Positions continues to service global companies from their Traverse City headquarters and has obtained multi-year internet marketing, seo consulting, and website optimization agreements with America's leading technology driven companies based in America's technology hotbeds, such as: Silicon Valley, California, Austin Texas, Research Triangle Park / Raleigh North Carolina, Boston, Massachusetts and now provides specialized organic search engine optimization solutions for the world's leading antivirus software manufacturer based in Moscow, Russia.


More information on natural website optimization and the tremendous impact that organic seo consulting services provides see below.

Who Controls Your Industry?
Our Michigan SEO Company and technical consulting team bets we can find that company early in the keyword search results pages on Google, Yahoo, MSN and AOL.

Is your company a leader in your industry? 

Do the major search engines view your company as an industry leader? 

If so, then the general public also views your company as an industry leader. 

Take Control Of Your Industry With Premium Keyword Rankings on the Major Search Engines
Peak Positions helps companies become the authority in their field by controlling the search results of defining keyword phrases that best describe all facets of their respective industry. The importance of being found on keywords relating to your business has never been greater. Progressive companies seeking market share gains must address search engine optimization and search engine marketing as a core fundamental element of their business marketing strategy. The brand impression created when Google, Yahoo, MSN or AOL endorse your enterprise by placing you at the top of their search results is unsurpassed. The market advantages of being positioned above your competitors on a regular basis changes the course of your company's future more than any other available marketing opportunity.

Ask our Michigan SEO Company site optimization clients and they will tell you that the search engines generate a tremendous amount of new business revenues. 

You know your company needs help with your search engine marketing efforts, 
but where do you start? 

Should you outsource the job to an SEO consulting company? 

How do you select the right SEO consulting company for the job?

Making The Right SEO Outsourcing Decision for your Company:
Michigan website owners, company officials, and corporate marketing managers that are involved in internet marketing efforts need to outsource and partner with a proven Michigan SEO Company based in the great lakes state with years of proven search engine optimization and SEO consulting experience with one of the strongest client rosters in internet marketing industry. Work with a Michigan SEO Company that features veteran website optimizers and the most talented technical staff, that applies (100% in-house) man-hours and technical resources to a singular fundamental core SEO company mission; identification and dissection of the algorithm ranking formulas that now power the actions of the search engine spiders (robot crawlers) responsible for the order of links on the keyword search results pages at Google, Yahoo, AOL, and MSN.

Inside the Peak Positions SEO Company Laboratories in Traverse City, Michigan:
Our SEO technicians don their lab coats and microscopes and PROPERLY CODE ALL PAGES BY HAND versus defaulting to an off the shelf software system or other short-term topical procedures that only serve to game the binary based database retrieval systems in place at the major search engines. Participation with many of these deceptive, underhanded, and or mass distributed website promotional software programs result in penalties and possible 'Blacklisting' of sites caught using such automated, underhanded, and shady tactics that serve only to hinder search engine performance. Google and Yahoo are not particularly fond of non-conforming promotional programs that interfere with their thousands of Linux servers causing system load issues and conflicting with the huge open source networks programmed to provide instant keyword search results to upwards of 380 million keyword searches every day. Peak Positions search engine optimization SEO company technicians are available to help reputable companies resolve keyword ranking or search engine exposure problems caused by involvement in a growing list of underhanded techniques such as: Cloaking, Free For All Link Farm participation, Doorway Pages, Automated Software Submissions, Google Bombing, Off site third-party server Redirects, Multiple IP Staging thru Hidden Frames, and more. The consequences of these unnatural and non-compliant tactics can be critical and lead to Long Term search engine exposure problems for any domain involved. The major search engines have punished several major companies and one of the world's largest insurance companies was recently 'blacklisted" for cloaking. This company wasn't the first to be removed from Google's public search database and they surely will not be the last. If you are researching available SEO Company Partners to outsource and work with it pays to review company track records, proof of performance reports, and also to check with past and present clients of any SEO company. We recommend that all companies choose their SEO company and site optimization vendors wisely, ask for company references and company testimonials. Also beware of online SEO buyers guides and manuals being promoted to help companies find a qualified SEO company or search engine optimization firms. Many of these SEO buyers guides, etc. have ulterior motives and hidden economic relationships that prevent objective reviews and often present jaded comparisons and biased reviews. SEO company Testimonials, SEO company client retention rates, and proof of performance reports, years optimizing websites, etc. are much more indicative of any Michigan SEO Company capabilities.

Outsource with Peak Positions an industry leading SEO Company based in Traverse City Michigan:
Let our skilled Michigan SEO company technical team align and synchronize your internet website property with the algorithmic formulas and robot crawlers (spiders) that dictate the order of links on the search engine results pages, thereby framing public perceptions that sway decision makers on a daily basis. Our ability to not only secure premium keyword positions, but more importantly, maintain page one top five premium keyword rankings in an ethical manner that hinges on the relevant content of the site involved is why our client retention rate is unsurpassed and also why our client roster is nearly unchallenged. Other factors that continue to fuel the growth of Michigan SEO Company Peak Positions is our ability to understand the marketing goals and business objectives of the major companies that we choose to partner with Long-Term. 

Michigan SEO Company has Media Savvy Team:
Our SEO team offers a rare combination of skill sets that helps our clients drive internet marketing revenues. Our team is comprised of marketing pros who have been held senior management positions in all forms of media working for many of the world's leading media companies. Our SEO company has an extensive background in the advertising, corporate branding, consumer product positioning and B2B marketing fields with experience that allows our team to formulate winning SEO strategies that help our company partners grow and achieve new business development goals. Team members at Peak Positions have held mid-level, top-level, and senior management positions in most forms of publishing, mass media and broadcast operations. Newspapers, Magazines, Television, Radio, Billboards, Direct Mail/Coupons, Brochures, Catalogs, Ezines, Website Development, Database Development, Email Marketing, eCRM, Affiliate Marketing Web Portals, and Search Engine Optimization (SEO) Consulting services. 

Dedication to Natural Search Engine Optimization and Proven SEO Success:
Our entire SEO company team continues to be amazed by the staggering Return on Investment rates that our Natural Search Engine Optimization and Internet Marketing Campaigns deliver. Our company understands and thrives on the pressure of performing day to day in our highly competitive, performance-based search engine optimization - SEO industry.

Terms of Service (TOS) Compliant Natural WebSite Optimization Programs:
Michigan SEO Company Peak Positions adheres to and abides by the Terms of Service (TOS) compliance guidelines in place at all the major search engines. Our SEO company Michigan has never been involved with any website being removed, blacklisted, or 'tagged' by the editorial teams at the major search engines. Our exclusive natural site optimization (SEO) and internet marketing company programs are in compliance with the established Terms of Services (TOS) standards and guidelines enforced by the major search engines. As an SEO industry leading natural search engine optimization company we are strictly focused on LONG-TERM SEO SOLUTIONS designed to enhance the Relevant Content of any web site or corporate internet property. Our technical SEO engineers reform and correct page coding issues in compliance with the established W3C HTML Code Compliance and W3C HTML Code Validation standards. W3C HTML code compliance and code validation is an emerging issue in the search engine marketing industry and the SEO team at Peak Positions has been at the forefront of the W3C code validation standards and page code compliance movement for several years. Is the code of your web pages in compliance with the established W3C HTML worldwide validation standards? . 

Michigan SEO Company Uses Trusted Site Submission System:
Peak Positions a Michigan SEO Company offers relevant content site optimization services and a manual site submission system that has earned trusted status at the major search engines.  Our SEO company Michigan employs content relevant manual site submissions that are readily accepted, trusted and favored by the category editors and keyword search quality engineers at the major search engines. We welcome the opportunity to demonstrate the power and impact that our proven Trusted site submission process offers.

Click here to learn more about our Michigan SEO Company and the intricate technical aspects 
involved in cost effective natural search engine optimization and organic SEO solutions.

   

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Physical Address: 118 A Cass Street | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:  Info@peakpositions.com

SEO Company Michigan: All search engine optimization firm inventions, search engine placement, internet marketing,  and W3C HTML code compliance and W3C HTML code validation technical site optimization firm SEO consulting, internet marketing ideas, content management concepts, web based keyword position reporting software systems, new W3C HTML Code Compliant URL compositions, Michigan SEO consulting, artificial intelligence programs, and any other site optimization firm programs and or exclusive search engine optimization SEO strategies prepared or conceived by this, Michigan search engine optimization, SEO company Michigan, shall and remains the exclusive property of Michigan SEO Company Peak Positions and our SEO consulting company clients. Peak Positions, LLC. Traverse City, Michigan MI (USA) 

We appreciate your consideration of our Michigan based search engine optimization, SEO Company Michigan, and in our proven search engine placement programs. Feel free to use the contact us form found on this Michigan SEO company website to request a free search engine optimization consulting - SEO company Michigan consulting interview, website optimization technical analysis, or contact our Michigan SEO company directly to speak with our veteran SEO consulting services and search engine placement technical staff based in Traverse City, Michigan MI (USA): info@peakpositions.com