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Search Engine Optimization Industry News Archive:
July 2011

Twitter Obama Campaign Weapon Against Republicans in Debt Battle
July 30th, 2011

When the going gets tough, President Barack Obama’s campaign goes to Twitter.

The president’s political organization went into overdrive yesterday to mobilize supporters on Twitter Inc. in the wrangling over raising the federal debt ceiling.

With 9.4 million followers, @barackobama, the president’s campaign Twitter feed, is the third most followed user on the service, sandwiched between pop music stars Lady Gaga and Justin Bieber and Britney Spears and Katy Perry, according to according to

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Twitter Obama Campaign Weapon Against Republicans in Debt Battle .

Groupon's Accounting Lingo Gets Scrutiny
July 28th, 2011

Groupon Inc. has attracted scrutiny from regulators over a newfangled accounting metric it is using to market itself to investors ahead of its initial public offering, said a person familiar with the situation.

The Securities and Exchange Commission has asked Groupon to answer questions about the unusual measure it invented, which paints a more robust picture of performance by excluding marketing and other expenses, this person said.

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Groupon's Accounting Lingo Gets Scrutiny.

Google+ U.S. Visitors Spend Less Time on Site, Hitwise Says
July 27th, 2011

Google Inc.’s new social-networking service, Google+, saw fewer U.S. visitors last week and users are spending less time on the site, signaling that its momentum may be slowing, according to Experian Hitwise.

Total Google+ visits fell about 3 percent to 1.79 million in the U.S. in the week ended July 23 from the prior seven days, said Experian Hitwise, which tracks Web traffic. Google+ visits had risen 283 percent in the week ended July 16. The average time spent on the site in the most recent week declined 10 percent to 5 minutes and 15 seconds, the research firm found.

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Google+ U.S. Visitors Spend Less Time on Site, Hitwise Says.

Google+ adds $45 billion to Net giant's market value
July 26th, 2011

The launch and hyper growth of Google's ambitious Google+ social site has helped fuel a meteoric rise in the company's stock.

Thursday marks one month since the search king unveiled its Google+ to grab attention and advertising dollars away from Facebook. Google+ is the search company's foray into social networking that numbers more than 10 million members since launch.

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Google+ adds $45 billion to Net giant's market value.

Social media find place in classroom
July 25th, 2011

Among educators, Eric Sheninger is something of a social networking hero.

The principal of New Milford (N.J.) High School has nearly 12,300 Twitter followers (his handle: @NMHS_Principal). He and his teachers use Facebook to communicate with students and parents, and students use it to plan events. In class, teachers routinely ask kids to power up their cellphones to respond to classroom polls and quizzes. Rather than ban cellphones, Sheninger calls them "mobile learning devices."

He replaced the school's "static, boring" website with what has become a heavily used Facebook page, and his teachers encourage students to research, write, edit, perform and publish their work online.

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Social media find place in classroom.

How to: Use Google+ for your job search
July 25th, 2011

Google+ hit 20 million unique visitors this week, and the company launched a mobile app. The stats are impressive, but the new social network has room to grow in catching up with its massive competitors Twitter and Facebook.

Early adopters of Google+ are captivated by the network's growth, as many tech elites — including Mark Zuckerberg, Robert Scoble and Kevin Rose — have amassed large followings in just weeks.

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How to: Use Google+ for your job search.

Web restrictions draw ire of some educators
July 25th, 2011

Book banning has long been a controversial issue in the nation's schools. Now some educators say banned websites pose as great a threat to kids' education and intellectual freedom.

Filtering software and school rules designed to keep out violence and pornography are also blocking key educational and otherwise useful sites, teachers say, including Facebook, Twitter and YouTube — not to mention Google and National Geographic.

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Web restrictions draw ire of some educators.

Google Bows to Web Rivals
July 23rd, 2011

Google Inc. has made changes to the way its search engine displays information about local businesses, a move that follows the disclosure of a U.S. antitrust investigation of its business practices.

The company said it removed snippets of customer reviews that were taken from other Web firms for its Google "Places" service, which has millions of pages for local businesses. Google's practices have drawn fire from some of those Web companies, and is believed to be among the issues the Federal Trade Commission is investigating.

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Google Bows to Web Rivals.

Oracle's $6.1 Billion Google Damage Estimate Excluded by Judge
July 23rd, 2011

Oracle Corp.'s $6.1 billion damage estimate in its patent infringement lawsuit against Google Inc. over the use of Java technology in the Android operating system was thrown out by a federal judge.

U.S. District Judge William Alsup in San Francisco ruled yesterday that a new damage estimate should start as low as $100 million, a figure Google was offered, and rejected, in 2006 to license Java from Sun Microsystems Inc., before Sun was acquired by Oracle, according to a court filing. The $6.1 billion estimate assumed that all of the seven patents Oracle is suing over were used in Android and the company didn’t present sufficient facts to support that, Alsup said.

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Oracle's $6.1 Billion Google Damage Estimate Excluded by Judge.

Pandora CEO Says Mobile Use Exceeding Demand for Advertising
July 22nd, 2011

Pandora Media Inc. Chief Executive Officer Joe Kennedy said the streaming-radio service isn’t finding enough advertisers to buy all the space created by mobile-phone users, underscoring concerns about its ability to convert popularity into revenue.

“The sheer level of aggregate advertiser demand for mobile is limited,” said Kennedy, 51. “Pandora is one of the top five players in mobile, so we generate a lot of inventory and are ahead on where aggregate demand is for mobile advertising.”

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Pandora CEO Says Mobile Use Exceeding Demand for Advertising.

Google's lobbying bill tops $2M for 1st time in 2Q
July 21st, 2011

SAN FRANCISCO (AP) - Google Inc.'s quarterly lobbying expenses surpassed $2 million for the first time as the U.S. government conducts a wide-ranging investigation into the Internet search leader's business practices.

The company spent $2.06 million trying to make its points with lawmakers and regulators during the April-June period, a 54 percent increase from $1.34 million a year earlier, according to documents filed late Wednesday.

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Microsoft 4Q profit climbs, Windows revenue dips
July 21st, 2011

SAN FRANCISCO (AP) - Microsoft Corp. reported record fourth-quarter revenue Thursday, helped by strong sales of its Office software suite. Investors still seem concerned about the world's largest software maker's growth prospects, however, as consumers buy fewer computers that run its Windows software.

While all of the company's other business units posted growth in the April-June period, revenue from the division that includes Microsoft's Windows operating system fell 1 percent from the same time last year - its third-straight quarter of decline.

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Microsoft 4Q profit climbs, Windows revenue dips.

Google+ Reaches Affluent, and the 18-34 Age Group
July 21st, 2011

In the days following the June 28 launch of Google+ as invites became more readily available, visits to the site steadily increased, particularly between July 5th and July 12th. To date, Tuesday, July 12th and Thursday, July 14th were the peak days for total visits, according to analysis from Experian Hitwise.

The highest share of visits to Google+ since launch is from those between the ages of 25-34 and those between 18 and 34 were more likely than the overall online population to visit. The audience to Google+ tends to be more affluent, over-indexing for those earning a household income of $60k and over, particularly $150k and up.

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Google+ Reaches Affluent, and the 18-34 Age Group.

Yahoo 2Q revenue drop overshadows earnings gain
July 19th, 2011

SAN FRANCISCO (AP) - Yahoo Inc. plodded through another disappointing performance in the second quarter, a familiar script that's wearing thin with exasperated investors.

The results released Tuesday are likely to intensify the pressure that had already been mounting on Yahoo CEO Carol Bartz as she enters the final 17 months of her four-year contract.

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Yahoo 2Q revenue drop overshadows earnings gain.

Facebook bans Google+ ad
July 16th, 2011

Ingenuity is surely something to be admired. Commercial ingenuity is something to be revered.

Sometimes, though, it seems that certain tech companies only revere their own ingenuity. That seems to be the case with Facebook, which, as reported by TechCrunch's Erick Schonfeld, has removed a piece of fine commercial ingenuity from its site.

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Facebook bans Google+ ad.

Google: The Beginning
July 16th, 2011

In November 1999, Douglas Edwards became fledgling Google's first "brand manager," making him employee No. 59. In this excerpt from his new book, "I'm Feeling Lucky," Mr. Edwards gives an inside view of the company's early days, starting with his job interview with co-founder Sergey Brin, then 26 years old.

Cindy McCaffrey, director of public relations, brought me back to the conference room to wait for Sergey. I wasn't nervous. Sergey was about the age of my favorite T-shirt (I was 41) and a Russian by birth. I had lived in Russia. I spoke some Russian. I had Russian friends.

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Google: The Beginning.

Google Readying Business Version of Google+ Social Network
July 9th, 2011

Google Inc. is readying business- focused features for the Google+ social-networking site, potentially opening up new competition with Facebook Inc.’s company pages and sites such as LinkedIn Corp.

The business tools are expected to be available later this year, said Christian Oestlien, a product manager at Mountain View, California-based Google.

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Google Readying Business Version of Google+ Social Network.

LinkedIn Passes Myspace to Become No. 2 U.S. Social Network
July 8th, 2011

LinkedIn Corp., a website focused on job seekers and recruiters, surpassed Myspace to become the No. 2 social-networking service in the U.S. last month, boosted by its initial public offering in May.

The company had 33.9 million visitors in June, up 63 percent from a year earlier, while Myspace had 33.5 million, down 50 percent, according to a Reston, Virginia-based ComScore Inc. report. Facebook Inc. remained the largest social- networking site with 160.9 million U.S. visitors, up 14 percent.

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LinkedIn Passes Myspace to Become No. 2 U.S. Social Network.

Einhorn's Greenlight Sold Yahoo Stake After Alipay Spinoff
July 8th, 2011

Greenlight Capital Inc., the hedge fund run by David Einhorn, sold its stake in Yahoo! Inc. for a "modest loss" over doubts surrounding the value of the company's investment in China-based Alibaba Group Holding Ltd.

Greenlight said in a letter dated yesterday that it didn't sign up for "the finger pointing that started going in every direction" after Yahoo disclosed that Alibaba had ceded ownership of its online-payment business to a company controlled by Alibaba Chief Executive Officer Jack Ma.

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Einhorn's Greenlight Sold Yahoo Stake After Alipay Spinoff.

Facebook Introduces Skype Video Calls in Challenge to Google
July 6th, 2011

Facebook Inc., the world’s largest social network, is stepping up competition with Google Inc. by teaming with Skype Technologies SA to offer free video calls.

Facebook also said it has more than 750 million users, up from 500 million, in an announcement today at an event in Palo Alto, California, where it is based. Microsoft Corp., a long- time Facebook partner, is acquiring Skype in an $8.5 billion deal expected to close later this year.

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Facebook Introduces Skype Video Calls in Challenge to Google.

Google among firms looking to buy Hulu
July 1st, 2011

LOS ANGELES (AP) - Search giant Google Inc. is one of about a dozen companies involved in talks to potentially buy online video site Hulu, a person familiar with the matter said Friday. As the owner of YouTube, it would be a strategic buy for the Silicon Valley technology company, which has had a rocky relationship with Hulu's Hollywood owners.

Hulu has begun presenting its financial information to many prospective bidders, but it's too early to declare a front-runner, said the person, who spoke on condition of anonymity because the discussions are confidential.

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Google among firms looking to buy Hulu.

Go Daddy, an Internet domain registrar, is sold
July 1st, 2011

SAN FRANCISCO (AP) - The parent company of, a top registrar of Internet domain names, has been sold to a group of private investment firms for $2.25 billion, a person familiar with the transaction told The Associated Press.

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Go Daddy, an Internet domain registrar, is sold.

The Insidious Evils of 'Like' Culture
July 2nd, 2011

If you happen to be reading this article online, you'll notice that right above it, there is a button labeled "like." Please stop reading and click on "like" right now.

Thank you. I feel much better. It's good to be liked.

Don't forget to comment on, tweet, blog about and StumbleUpon this article. And be sure to "+1" it if you're on the newly launched Google+ social network. In fact, if you don't want to read the rest of this article, at least stay on the page for a few minutes before clicking elsewhere. That way, it will appear to the site analytics as if you've read the whole thing.

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The Insidious Evils of 'Like' Culture.

Computer-Hacking Group Targets Apple In Latest Attack
July 4th, 2011

SAN FRANCISCO--A group of computer hackers on Sunday posted a document it claimed contains usernames and passwords for an Apple Inc. server, the latest in a string of brazen attacks that have compromised government and corporate websites around the world.

"AntiSec," a hacking campaign that includes hackers from both the online vigilante group Anonymous and hackers from the now-defunct Lulz Security, posted a document containing a link to a supposed Apple server along with a list of 26 administrative usernames and passwords. AntiSec is Internet shorthand for "anti-security."

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Computer-Hacking Group Targets Apple In Latest Attack.

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