Peak Positions | New search partners aren't identical twins | Site Map

New search partners aren't identical twins New search partners aren't identical twins New search partners aren't identical twins New search partners aren't identical twins New search partners aren't identical twins New search partners aren't identical twins


 Home

 Contact Us

 Google SEO Consulting

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:
info@peakpositions.com


 

Organic SEO Company


-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.


Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

 

 

New search partners aren't identical twins

Associated Press
By MICHAEL LIEDTKE
September 29, 2010

SAN FRANCISCO (AP) - Just because Yahoo Inc.'s U.S. website and Microsoft Corp.'s Bing are using the same technological ingredients for searching the Internet doesn't mean they're slicing and dicing the results the same way, too.

Understanding the differences can be helpful, particularly for people looking for the best alternative to Google Inc.'s dominant search engine.

New search partners aren't identical twins

The 10-year search partnership between Yahoo and Microsoft still allows them to cook up different recipes for displaying the results. Both wanted that flexibility because even though Microsoft and Yahoo are now teaming up to fight Google, they're still competing for traffic with each other. The reason: search requests yield more opportunities to sell the ads that appear alongside the results. If a person clicks on one of those ads while searching on Yahoo, it gets to keep $88 of every $100 in revenue, with the other $12 going to Microsoft. If a person clicks on an ad while searching on Bing, Microsoft gets to keep all the money.

Yahoo switched its U.S. and Canada sites over to Bing's search technology in late August to lower its costs and free up more time and money to focus on building other services. As things evolve, Yahoo has indicated it will do more things to make its search results more helpful than Bing's, but so far, the distinctions have been subtle.

A review by The Associated Press found the differences between the search results on Yahoo and Bing mostly have to do with the ways that the two services compile and display snapshots of key information at or near the top of the first page.

These additional features supplement the boring blue links to other sites that have been standard fare on most search services for the past decade. When it came to those links, along with most of the photo and video snippets, the results were virtually identical at Yahoo and Bing. For the test, the AP entered more than 30 different search requests in at the two sites on topics including sports teams, holidays, travel requests, business subjects, celebrities and high-tech gadgetry.

The AP only looked at results that came from typing queries into the main search boxes on Bing and Yahoo, because that's the most common way people find things online. Bing, in particular, has been heavily promoting its specialty services for travel and shopping as better ways to search for good deals, but often, people have to click another link or tab to use them.

Even without digging deeper into its search toolbox, Bing usually produced the more visually appealing results page. For instance, Bing offers more photo thumbnails on its first results page, as well as more video previews that can be played on the site by hovering over them with the computer's cursor.

Yahoo consistently showed fewer photo thumbnails and video capsules on the first page. What's more, the video capsules within Yahoo's search results usually required clicking through to the site where the clip was being hosted. Yahoo also didn't post any explanations about where the video clips came from or what they were about, something that Bing did.

Another Bing advantage: its site tends to offer more suggestions for other searches likely to be related to the initial request. Bing also provides a pane just to the right of the results that, as a reader scrolls down, provides a glimpse of key information from each site in the list. Even when Yahoo's results featured all the same links, there was no way to get more information without clicking on the link.

Bing also seemed to bring more pizzazz to its results, such as when the AP searched for "Halloween." The recommendations were separated into different categories - "Halloween Decorations," "Halloween DVD," and "News: Halloween" - that were highlighted in orange. That's a nice holiday-themed touch that Yahoo lacked.

Yahoo excels when the requests are about entertainers, star athletes or sports teams. In these instances, Yahoo led off the results with a box containing a picture of the person or team logo, along with biographical information. For entertainers, the box also featured songs and video. In an apparent bias that might bother some people, Yahoo pulls some of this data from its own services, such as rivals.com for requests about some sports subjects.

Bing provided similar summaries on the same search requests, although they didn't seem to be as comprehensive as Yahoo's. An exception came when looking up Microsoft CEO Steve Ballmer and Yahoo CEO Carol Bartz. Bing produced a handy biography about each executive, including their birthdates. Yahoo didn't do that, not even for Bartz.

Expect to see Yahoo to attempt to cram even more information about prominent people in its summary boxes. The company plans to unveil a new design for the boxes later this fall.

Some of the attempts to stand out proved to be more embarrassing than engaging. For instance, when the AP asked for a list of the best search engines, Yahoo's results led off with a row of five images that included pictures of vintage locomotives, a steam engine and two images of cold medicine.

That kind of incongruous result is the sort of thing that will send more people to Bing or, even more likely, Google.



Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study

 


Click here to learn more about our Michigan SEO Company and the technical aspects involved


   
Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us
 

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:  Info@peakpositions.com
Additional Resources
custom orthotics |