Peak Positions | Microsoft's Bach to Leave in Shake-Up of Gadget Unit | Site Map

Microsoft's Bach to Leave in Shake-Up of Gadget Unit Microsoft's Bach to Leave in Shake-Up of Gadget Unit Microsoft's Bach to Leave in Shake-Up of Gadget Unit Microsoft's Bach to Leave in Shake-Up of Gadget Unit Microsoft's Bach to Leave in Shake-Up of Gadget Unit Microsoft's Bach to Leave in Shake-Up of Gadget Unit


 Contact Us

 Google SEO Consulting

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:


Organic SEO Company

-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.

Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 



Microsoft's Bach to Leave in Shake-Up of Gadget Unit

By NICK WINGFIELD | Wall Street Journal
Published May 26, 2010

Microsoft Corp. reorganized its entertainment division as rival Apple Inc. appeared poised to overtake it in stock market capitalization, highlighting the software behemoth's failure to ride the wave of consumer devices that is reshaping the balance of power in the technology industry.

The Redmond, Wash., company said the president of the division, Robbie Bach, will retire this fall. Another Microsoft veteran, J Allard, is also leaving. Chief Executive Steve Ballmer will take over leadership of the division with the heads of the Xbox videogame business and mobile-software business, reporting directly to Mr. Ballmer starting July 1.

Microsoft said the changes were prompted by Mr. Bach's decision to retire after 22 years at the company. The 48-year-old rose to prominence as the architect of the Xbox business but has struggled in recent years to repeat that success with mobile phones and music players.

Several former and current Microsoft executives say Mr. Bach's exit underscores a growing concern about the company's troubles in the consumer market, especially in mobile phones. Plus, new devices like Apple's iPad are threatening Microsoft's lucrative personal-computer software business by stealing shoppers who want an email and Web-browsing machine.

Mr. Ballmer has taken over parts of Microsoft's business in the past when he wasn't satisfied with performance. He took charge of its Windows business in 2008 and he oversaw the Internet-search unit for a time.

Microsoft's entertainment and devices division, which was formed in 2005 and accounts for about 11% of the company's revenue, has had its share of flops.

While the unit's Xbox business is successful, its Zune music player has failed to dent Apple's iPod business. Microsoft's mobile software, now called Windows Phone, has also lost technical ground and market share to Apple's iPhone and Google Inc.'s Android operating system. Mr. Ballmer recently killed a Microsoft project for a tablet computer called Courier.

Frank Shaw, a Microsoft spokesman, said the company has had successes in the consumer market with new products like its Windows 7 operating system, which has sold more than 100 million licenses to consumers and businesses, and Bing search engine, which has gained share in the U.S. market since its launch a year ago.

Microsoft's problem hasn't been that it was late to the consumer-device market.Michael Gartenberg, an analyst at advisory firm Altimeter Group, said Microsoft missed important consumer trends by focusing on its core business markets.

"These are all places Microsoft has been before Apple got there," said Mr. Gartenberg. "They're really things that Apple took away from Microsoft."

The shifting fortunes could be underscored in the coming weeks by a changing-of-the-guard in market capitalization. While Microsoft has long been the tech industry's most highly valued company, a little more than $6 billion now separates its $229 billion stock market value from Apple's.

That gap has narrowed from a difference of $80 billion at the end of 2009. When Mr. Ballmer assumed the role of CEO a little over a decade ago, Apple had a market value of $15.6 billion to Microsoft's $556 billion, according to data from FactSet Research Systems.

The shift is a sign of Apple's success reinventing itself in recent years with hot-selling consumer devices like the iPod, iPhone and iPad. It's also a commentary on how Microsoft has struggled to find similarly compelling new markets to help it expand beyond its Windows and Office franchises.

David Yoffie, a Harvard Business School professor, said Microsoft has suffered in comparison with Apple because the consumer market-Apple's focus-has outpaced the growth of spending on technology by businesses, Microsoft's traditional strength. "Apple has had the wind at its back," said Mr. Yoffie. "Microsoft is playing catch-up."

So far this year, Apple's stock is up 16% while Microsoft's is down 14.5%. An Apple spokesman declined comment.

Microsoft's troubles in the mobile business are one of its most glaring problems. While it focused early on making an operating system for smartphones that can send emails and run specialized applications, the company largely ignored the consumer market for such devices, which Apple's iPhone upended in 2007.

In early 2008, Mr. Ballmer rejiggered the leadership of Microsoft's mobile communications group. The team largely abandoned a new version of its operating system at the time after deciding it wasn't ambitious enough to compete with the likes of the iPhone and other devices, according to people familiar with the matter.

The decision caused delays in the completion of the software, which in turn led to important Microsoft handset partners, like Motorola Inc. and HTC Corp., working increasingly with a new software partner, Google..

Microsoft finally announced its overhauled operating system for smartphones, Windows Phone 7, in February, with a radically changed user interface and better support for touch-screens. New devices with the software are expected out this holiday season.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.

Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study


Click here to learn more about our Michigan SEO Company and the technical aspects involved

Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:
Additional Resources