Associated Press
by PETER SVENSSON
February 1, 2011
NEW YORK (AP) - The spread of Internet use in Asia and the proliferation of Internet-connected phones worldwide are causing the Internet to run out of numerical addresses, which act as "phone numbers" to ensure that surfers reach websites and e-mails find their destination.
The top-level authority that governs such addresses will distribute the last batches on Thursday, two people with knowledge of the situation told The Associated Press. They spoke on condition of anonymity because a formal announcement wasn't planned until Thursday.
That doesn't mean consumers will suddenly find websites unreachable, though. And if everything goes according to plan, Internet users won't even notice.
"It will just be 'business as usual' if everyone gets their job done," said John Curran, CEO of the American Registry for Internet Numbers, or ARIN, one of five regional groups that dole out such addresses. ARIN covers the U.S., Canada and the Caribbean.
The Internet Assigned Numbers Authority, the top-level administrator of the system, has called a press conference in Miami on Thursday. One person said its last five "blocks" of Internet Protocol, or IP, addresses will be distributed then. These blocks, each with 16.8 million addresses, will be distributed to the regional registries. That means the regional groups will have IP addresses to distribute further to Internet service providers, websites and others before running out. Curran expects to deplete his allotment in six to nine months.
The current Internet address system, Internet Protocol version 4, has been in place since the 1980s. It allows for a theoretical maximum of 4.3 billion addresses in use, far beyond what was thought necessary for what was then mainly a network for academic use.
Engineers have known for years that the pool of these IP addresses would one day run out. Websites and service providers have been experimenting with a new technology that allows for many more addresses - an infinite number, for all practical purposes. But many have been slow to do so because of a lack of immediate benefits. The exhaustion of IP addresses at the top level puts pressure on them to move more quickly.
The new system is called Internet Protocol version 6, or IPv6. Curran said only about 2 percent of websites support it. However, many of those are the most-visited sites on the Internet, including Google and Facebook. He expects smaller sites to scramble for IPv6 addresses now.
As Internet service providers run out of IPv4 addresses, they'll have to give subscribers IPv6 addresses. The challenge lies in connecting them to websites that have only IPv4 addresses. In essence, IPv4 and IPv6 are different "languages." Several "translation" technologies are available, but they haven't been tested on a large scale, Curran said. That could lead to problems reaching some websites, or slow surfing.
"We're estimating how these boxes will work, but we haven't seen one deployed with tens of thousands of customers on it yet," Curran said.
The "end game" - the distribution of the last five blocks - was triggered by the distribution of two of the last seven blocks on Tuesday. They went to the Asia Pacific Network Information Centre, the regional registry for East Asia (including India), Australia and the Pacific islands.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study