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How Much Will Search Engine Design Changes Impact SEO? How Much Will Search Engine Design Changes Impact SEO? How Much Will Search Engine Design Changes Impact SEO? How Much Will Search Engine Design Changes Impact SEO? How Much Will Search Engine Design Changes Impact SEO? How Much Will Search Engine Design Changes Impact SEO?


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How Much Will Search Engine Design Changes Impact SEO?

Marketing VOX
September 17, 2010

Search engines from Bing to Google to AOL to now Yahoo! have been debuting redesigned search pages. The changes have ranged from cosmetic, to, in the case of Google Instant and Google SEO, a fundamental shift in how search is delivered. No matter where on the spectrum the changes are, though, marketers can find both opportunities and possible challenges.

How Much Will Search Engine Design Changes Impact SEO?

Yahoo! is the latest search engine to tweak its user interface. Entertainment-related searches will pull up richer content results by combining images, news articles, videos, tweets, events, and ratings. News searches will be organized with videos, images, articles, and tweets on a single page. Also the Trending Now lists on and across the Yahoo! network will be accompanied by slideshows beginning in the fall. To see the slideshows, click on a trending term on Yahoo! A search results page will appear, featuring a slideshow of the top images related to the term in the center of the page and a list of other trending topics on the left side of the page.

New Formats, Rich Media

Some of the interface changes may create additional marketing opportunities because new formats will be available, Greg Sterling with Sterling Market Intelligence tells MarketingVOX. There is the potential for larger display ads with some of the design changes in Yahoo! he noted.

In general there is a movement in the search community away from the Spartan look of the early 2000s to a richer page - which also lends to more marketing opportunities in what type of content can be used, he said. "Search is becoming much more of a branding medium than it had ever been. There is a school of thought that being in the top of the search results provides a brand lift. Now that is even more true with the search change. We are going to see images in Google Adwords and rich media modules."

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.

Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

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Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

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