Peak Positions | Google's 3Q proves company can afford big spending | Site Map

Google's 3Q proves company can afford big spending Google's 3Q proves company can afford big spending Google's 3Q proves company can afford big spending Google's 3Q proves company can afford big spending Google's 3Q proves company can afford big spending Google's 3Q proves company can afford big spending


 Contact Us

 Google SEO Consulting

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:


Organic SEO Company

-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.

Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 



Google's 3Q proves company can afford big spending

Associated Press
October 15, 2010

SAN FRANCISCO (AP) - Google Inc. is still spending money like the recession is a distant memory, but investors can't complain too much as long as the Internet search leader keeps expanding its advertising empire like it did in the summer.

The evidence of Google's dominance - and prosperity - emerged in its third-quarter results released late Thursday. The performance marked the latest sign that the technology industry is rolling again, even as other parts of the economy lag.

Google's 3Q proves company can afford big spending.

Its shares climbed $55, or more than 10 percent, to $590.93 in morning trading Friday.

Net income surged 32 percent to trounce analyst estimates, and would have been even higher if Google's management hadn't decided to hire so many more workers, buy other companies and invest in more equipment to keep its services humming.

Google's liberal spending dismayed some investors during the first half of the year, causing the company's stock to sag.

It probably helped that Google shared some data that showed some of the company's previous investments are starting to pay off. As a result, Google finally appears to be turning it into something more than a one-trick pony dependent solely on text ads that appear alongside search results on a computer screen.

In the first and what may be the only time that Google provides such details, executives indicated Thursday that display advertising accounted for nearly 10 percent of ad revenue in the quarter, and mobile advertising was almost 4 percent.

Those figures helped justify two of Google's biggest acquisitions. In 2008, it took aim at the display ad market with a $3.2 billion acquisition of DoubleClick Inc. and earlier this year it completed a $681 million purchase of AdMob to supplement its marketing efforts on mobile phones.

Although it remains a small piece of Google's business, CEO Eric Schmidt remains convinced that the company will bring in more ad revenue from mobile phones than it does from computers in homes and offices.

Text links placed above or alongside search results are still Google's main source of revenue, which totaled $7.3 billion, a 23 percent increase from last year.

Google executives said those ads are turning into even bigger moneymakers since the company invested in a new system that displays search results as soon as people begin to type in a request. The "Instant Search" feature, which debuted in early September, churns out results so quickly that people seem to be doing more searches, generating more advertising opportunities in the process.

Third-quarter earnings rose to $2.2 billion, or $6.72 per share, from $1.6 billion, or $5.13 per share, a year earlier.

Excluding certain expenses, Google earned $7.64, topping the $6.69 analysts expected.

With things going so well, Google added 1,500 workers in the quarter, the most during any three-month period since the spring of 2007 when it added more than 2,100 employees.

The company has added about 3,500 workers during the first nine months of the year. At the same juncture last year, Google had reduced its staffing by about 550 workers. It now has 23,331 employees and is eager to hire even more.

"We're on this growth agenda at full throttle," Patrick Pichette, Google's chief financial officer, said.

Capital expenditures - what Google pays for data centers, servers and networking equipment to keep its growing number of Web services online - increased more than fourfold to $757 million in the third quarter from $186 million a year earlier. It marked Google's biggest outlay for capital expenditures since the first quarter of 2008.

The company, based in Mountain View, can easily afford it. It ended the quarter with about $33.4 billion in cash.

In another heartening sign, Google said its average cost per click rose 3 percent from a year ago, meaning companies paid more to place ads. People clicked on ads 16 percent more than they did in the same period last year.

During a conference call with analysts, Google said sales of its display ads, which include those on YouTube, are on a pace that would translate to $2.5 billion annually. Its mobile advertising businesses are on pace to bring in $1 billion in revenue annually.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.

Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study


Click here to learn more about our Michigan SEO Company and the technical aspects involved

Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:
Additional Resources