Google Suggest, a drop-down feature in Google Search that auto-completes prospective searches as users type them in, now features sponsored links.
The ads currently only appear for select users. So far, two formats have been noted: a sponsored search-style text box (at left, via Groove Commerce), and a clickable URL at the top of the search suggestions, like this example provided by Oh! Nuts (via Search Engine Land):
As of October, Google commanded 72% of the US search market. Given that each box appears to house just one ad each, the space has the potential to yield premium impressions to sponsors that appear. The search giant hasn't revealed whether it plans to charge more for such placement; but if the feature is formalized, it will likely be folded into AdWords.
Google's is currently on a mission to build ad inventory across properties where none previously existed. It is also testing a number of search improvements for select users, including search results that feature reviews and other local data.
Last month it started running text ads on its Finance pages. It eventually plans to incorporate them in News pages.
Previous advertising restrictions have also been relaxed. In November Google abolished its ban on beer ads on AdWords; last week it did the same for hard alcohol and liqueur ads.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study