Peak Positions | Google spurns Oracle $2.2 billion Android damage claim. | Site Map

Google spurns Oracle $2.2 billion Android damage claim. Google spurns Oracle $2.2 billion Android damage claim. Google spurns Oracle $2.2 billion Android damage claim. Google spurns Oracle $2.2 billion Android damage claim. Google spurns Oracle $2.2 billion Android damage claim. Google spurns Oracle $2.2 billion Android damage claim.


 Home

 Contact Us

 Google SEO Consulting

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:
info@peakpositions.com


 

Organic SEO Company


-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.


Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

 

 

Google spurns Oracle $2.2 billion Android damage claim.

Reuters
by Jonathan Stempel
Sept 21, 2011

(Reuters) - Google Inc urged a federal judge to reject an Oracle Corp expert's recommendation that it pay more than $2.2 billion for infringing patents for Java technology used in the Android operating system.

U.S. District Judge William Alsup in San Francisco had on July 22 rejected Oracle's request for as much as $6.1 billion of damages, but gave the company a chance to revise its claim. A trial is scheduled to begin next month.

Google spurns Oracle $2.2 billion Android damage claim.

Oracle had sued Google in August 2010, claiming that the Internet search company's Android system infringed Java patents that Oracle acquired when it bought Sun Microsystems Inc seven months earlier. It also alleged copyright infringement.

The lawsuit is one of several among phone and software companies seeking a greater share of profits in the growing market for smartphones and tablets.

In a Tuesday letter to the judge, Google lawyer Robert Van Nest said a new report by Oracle damages expert Iain Cockburn recommended damages of more than $2 billion for copyright infringement, including $1.2 billion for unjust enrichment in 2012 alone, and $201.8 million for patent infringement.

Van Nest said the September 12 report is deficient because Cockburn either speculated about or did not explain how he calculated damages, and failed to show how much revenue Sun or Oracle might have earned by partnering with Google on Android.

The report "ignores governing law and the guidelines in this court's July 22, 2011 order," Van Nest concluded.

Google plans to ask Alsup to exclude portions of Cockburn's findings from the case. A Google spokesman called the revised damages estimate "flawed."

Oracle spokeswoman Deborah Hellinger declined to comment. Cockburn, a Boston University management professor, did not respond to requests for comment.

In the July 22 order, Alsup faulted Google for trying to downplay the value of Android, and use its 2006 talks with Sun regarding a lower-cost Java license as a basis to limit Oracle's damages to a fraction of what it seeks.

But he scolded Cockburn for having "overreached" in an earlier report by assuming the entire value of Android was tied to Oracle's patents, rather than only parts alleged to infringe those patents. He urged that any revised report be more specific, and threatened to exclude it altogether if it "fails to measure up in any substantial and unseverable way."

Alsup suggested that $100 million should be a "starting point" to help determine damages, before adjusting for several changes in the marketplace since the Sun license talks.

Google is based in Mountain View, California, and Oracle in nearby Redwood City.



Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study

 


Click here to learn more about our Michigan SEO Company and the technical aspects involved


   
Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us
 

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:  Info@peakpositions.com
Additional Resources