By Mercury News
Google shared one of the closely guarded secrets of its success with a roomful of developers this morning, revealing the tricks it uses to get Web pages to load in less than a second.
At Google Its All About Speed ... http://code.google.com/speed/
"We really think that if the Web gets better and the Web gets faster it is good for everyone," Marissa Mayer, a vice president of search products, told attendees of the O'Reilly Velocity Conference. From its launch in 1998, Google distinguished itself from competitors with a focus on speed. While Excite and Yahoo weighed down their home pages by turning them into massive portals, Google's page featured mostly white space.
For years, Sergey Brin, Google's co-founder, has joked that the reason was he refused to learn HTML, a computer language used to design Web pages. But there was another important motivation: White space loaded instantaneously. When Mayer started working at the search engine 10 years ago, she recalled, her boss closely monitored her code to make sure that she didn't add a single extraneous byte of data.
As Google grew, the number of Internet searches its computers conducted from several hundred thousand in 1999 to several billion in 2009. Speed became more important than ever. The home page was pared down and new products were vetted in a "latency lab" that measured how long a user would be forced to wait. The results sometimes led to surprising decisions. When Google launched an online payments system in 2006 called Google Checkout, engineers were instructed to render the blue shopping cart, which was the site's identifying icon, in painstaking HTML.
It was as if a newspaper, which use computers to produce each day's edition, had reverted to hot-type technology, which used massive machines to set type in a painstaking process. "Who would have thought that this big blob of HTML would load faster," Mayer said. "But the latency lab showed that it did."
It turns out that a delay as short of the blink of an eye - about 400 milliseconds - could turn users off. Last year, Mayer said, Google experimented by injecting a 400 millisecond delay into its delivery of search results. Searches per user started dropping. After six weeks, searches per user had fallen nearly 1 percent. That seemingly small figure represented several hundred million dollars a year in potential ad revenue, Mayer noted.
Mayer said Google has started sharing tips for speeding up Web pages, because it believes the faster the Web becomes the more people will ultimately use it - and use Google. In July 2009 Google unveiled a new Web site it had created for developers containing tutorials and performance tools. "Many Web sites can become faster with little effort, and collective attention to performance can speed up the entire Web," senior vice presidents Urs Hoelzle and Bill Coughran wrote in a blog post. The new site can be found at http://code.google.com/speed.
Click Here For More Information on Google SEO
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study