Google Hummingbird Update
Google Hummingbird is projected to influence 90% of all search queries. Hummingbird is considered the most dramatic Google algorithm change in 10 years.
Hummingbird began in early fourth quarter of 2013 and came as a surprise update to many within the web marketing industry. In fact, Google has released very little information about the changes that Hummingbird will deliver to Google search results.
As details continue to emerge indications are the Hummingbird will have a significant effect on the Google search results pages and is designed to lay the foundation in how Google presents information to users. Peak Positions has been stitching together the many puzzle pieces involved with the Hummingbird update. We have collected statements from Google engineers and staffers along with comments from several Googlers on the official Google blog.
One consistent and common thread from Google is that Google Hummingbird is designed to improve Google organic search results and help searchers that are using mobile devices, ipads, and tablets by releasing more vertical search functionality. Google Hummingbird also features more advancements in predictive search as Google works to interpret keyword queries by merging previous searches and habits to and display search results that are slightly modified based on user habits.
In their formal announcement of the Hummingbird algorithm update Google founders Larry Page and Sergey Brin both called Hummingbird the largest update to their search results pages in history. They also confirmed that more than 400 updates were made to Google's search algorithms in 2013. Hummingbird still references PageRank (Google's exclusive backlink technology) in addition to many other factors including the most important factor in Google's system: quality content.
Google has made several major updates in recent years including: the Google “Caffeine Update” in 2010, followed by Google Penguin in 2011 and Google Panda in 2012. All of these larger Google algorithm updates involved changes to larger aspects within the core algorithm, adaptations to the core algorithms rather than entire replacements. Hummingbird is designed to help searchers using conversational queries with questions and commands as prompts for specific information, such as: What are the symptoms of cardiac disease? What does an insurance risk analyst do? What's the closest dry cleaner? Hummingbird is designed to move further beyond relationship between keywords into meaning and also mix in past search behaviors and location of the searcher. Blending keyword meaning with search history, location, and helps Google go further than locating pages with exact phrase matches.
Google Hummingbird allows Google to apply logic to the entire query (entity search) versus simply matching documents based on individual keyword trying to query match pages instead of matching a few keywords. Hummingbird is designed to help Google explore knowledge and harmonize meaning among billions of web pages across the globe by matching questions, answers, FAQs, and facts to deliver better search results.
Google has confirmed that original, high-quality content that is helpful to users is more important than ever. It pays to publish in-depth content, extended FAQs, helpful content-rich pdfs, white papers with meaningful insights and unique content that helps users trying to find specific information, such as; features, benefits, common conditions, types of services, applications, and other details that help describe and define the site's niche or place within the wired world.
Google has shared this information on the Hummingbird search update at press events in October of 2013. In addition many Google engineers have confirmed that "Entity Search” and “Semantic Search” are contained within Google algorithms that help blend more meaning(s) within keywords.
Google Hummingbird is designed to improve Google search results and help searchers using mobile devices, ipads, and tablets by releasing more vertical search functionality. Google Hummingbird also features more advancements in predictive search as Google works to interpret keyword queries by merging previous searches and habits to and display search results that are slightly modified based on user habits.
Discover the details on the Hummingbird Google Search Update. Learn More About Google Hummingbird The Biggest Algorithm Update in Google History. Peak Positions ranks as the world leader in Google organic search, speak with the search experts and veteran team of Google coders or request a free SEO audit of your website.
Peak Positions is a leading Organic SEO company this is fully devoted to Google search, keywords, quality content, and the algorithms that power the Google results pages.
Contact our Google SEO Company for more information on Hummingbird including:
- The Google Hummingbird Update
- How Google Hummingbird works
- How to work with Google Hummingbird and Google Semantic Search
- How best to optimize a web site for Hummingbird
- Google Entity Search
- Google Semantic Search
- The Mobile Connection of Google Hummingbird
- Google Hummingbird's effect on the organic search results and paid listings
If you would like to receive free updates on Hummingbird, Penguin, Panda and all of the newest developments in Google search visit: www.peakpositions.com