New Google Feature Lets Webmasters Enrich Organic Results.
Google debuted Rich Snippets this week, a feature that enables webmasters to build on the "snippet" of content that appears for their sites in organic search results.
"Rich Snippets give users convenient summary information about their search results at a glance," writes Google's Webmaster Central Blog. "We are currently supporting data about reviews and people. When searching for a product or service, users can easily see reviews and ratings, and when searching for a person, they'll get help distinguishing between people with the same name."
Rich Snippets make it easier for webmasters to add more useful information to their listings in a format ideal for skimmers, writesMarketingVOX. The inclusion is based on research that suggests useful and relevant additions to organic search summaries increase the likelihood of clickthrough.
To display Rich Snippets, Google will trawl sites for markup formats (microformats and RDFa) that can, in most cases, simply be wrapped around existing webpage data with a few additional tags. The Webmaster Blog, linked above, provides examples of how the HTML should look with the microformats markup.
Because the service is rolling out gradually, webmasters that mark up their pages in preparation for Rich Snippets may not see immediate results. "[As] always we will use our own algorithms and policies to determine relevant snippets for users' queries," Google's Webmaster Blog team wrote. "We will use structured data when we are able to determine that it helps users find answers sooner."
However, standard annotations not only avail this structured data to Google search, but to any service or tool that supports the same standard. To prepare your site accordingly, read the documentation
on marking up structured data.
Webmasters can also express their interest in Rich Snippets by filling out a form
In the four weeks ending April 25th, Google accounted for 72.74% of all U.S. searches, according to Hitwise. This represents a 7% increase from 67.93% last April, also up from 72.39% in March '09.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
Discover the most powerful and effective form of advertising, Search Engine Optimization.
An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?
Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.
Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry.
"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ...
SEO Case Study