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Google Refines Presentation Of Search Results. Google Refines Presentation Of Search Results. Google Refines Presentation Of Search Results. Google Refines Presentation Of Search Results. Google Refines Presentation Of Search Results. Google Refines Presentation Of Search Results.


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The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

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Google Refines Presentation Of Search Results.

By Thomas Claburn, InformationWeek

The search market-share leader's latest improvements come in the form of better search-term association and longer search results snippets..

Sounding like a restaurateur defending Michelin stars against the whisperings of fickle critics, Google on Tuesday offered assurance that its search is of the highest quality and introduced two new improvements to the way it presents search results.

To most Internet users, if Google (NSDQ: GOOG)'s dominant search market share can be said to represent a yardstick of satisfaction, Google's search service works just fine. But Google nonetheless feels the heat from startups and competitors that claim to have built a better mousetrap. It can't afford to rest on its laurels.

Google Refines Presentation Of Search Results.

So Google constantly strives to make its crown jewels -- its search algorithms -- shine more brightly. As Udi Manber, VP of engineering at Google in charge of search quality, explained in a blog post last year, Google maintains search teams that focus separately on core ranking, user experience improvements, new features and interfaces, fighting Web spam, and special projects.

In 2007, according to Manber, Google introduced more than 450 search improvements, an average of nine per week. A company spokesperson said Google hasn't released a comparable figure for 2008. Nonetheless, search research never sleeps at Google.

"We're improving Google all the time and most of the time you don't even hear about it," said Ori Allon, technical lead on Google's search quality team.

The latest improvements come in the form of better search-term association and longer search results snippets.

The search-term association improvement helps Google understand when search terms are related to other concepts that don't necessarily contain the same words. Google makes use of this knowledge by providing searches related to the keywords entered at the bottom of its search results page.

Allon said that Google's better understanding of how search terms relate isn't so much semantic technology -- systems for understanding meaning -- as it is a matter of data mining.

As an example of how this search improvement might work, someone searching for "principles of physics" would see related search query suggestions that use the words "physics special relativity," "physics angular momentum," and "quantum mechanics physics," among others.

While IAC's Ask, Microsoft (NSDQ: MSFT)'s Live Search, and Yahoo (NSDQ: YHOO) Search offer related search suggestions for the search "principles of physics," their suggestions cover less conceptual ground and, arguably, are less useful. Live, for example, offers as related search suggestions "laws of physics," "principles of science," "fundamentals of physics," "definition of physics," and "principles of chemistry," among others.

The lengthening of search results snippets for searches with lots of keywords represents an attempt by Google to provide searchers with more context. The goal is to help searchers understand what the pages at the end of search results links are about. Reducing visits to pages that don't really address a query means more satisfied users.

Allon said he couldn't discuss specific metrics that quantify how much these two search improvements affect user happiness, but he said they had indeed helped more Google users find what they're looking for. "We witnessed a significant increase in people who get to a page and stay on the page," he said.

Google was recently criticized by a departing designer, Douglas Bowman, who lamented the company's reliance on data to evaluate design decisions. While Google's dependence on data as a driver of product features may not lead to the most inspired aesthetics, data clearly plays an indispensable role in making Google's search responsive, effective, and innovative.

And Google is likely to keep relying on data as it continues to refine its search technology and other products. "We're doing a pretty good job [with search], but there's a really long way to go," said Allon.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

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