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The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 

 

 

Google Changes Search

TechCrunch
September 8, 2010

Google Spam Fighter Matt Cutts Weighs In On The "Death" Of SEO (Or Lack Thereof)

Earlier today, Google launched a new feature that could fundamentally change the way people go about searching the web: Google Instant. The feature, which is rolling out now, shows results for your search queries as soon as you begin typing them - oftentimes you'll have the information you were looking for before you're even finished typing your query. You can see our full coverage on the launch here.

Such a major change will impact the way people conduct their searches, and that will lead to repercussions for the search ecosystem. Steve Rubel says that it will make Search Engine Optimization (SEO) - the dark magic that helps websites appear higher in search results - totally irrelevant. Now Matt Cutts, the longtime Googler who is in charge of Google's webspam team and often speaks publicly about SEO issues, has weighed in on how he thinks things will change. And change, they will.

Google Changes Search

Here's one key passage from his blog post:
Q: Will Google Instant change search engine optimization?

A: I think over time it might. The search results will remain the same for a query, but it's possible that people will learn to search differently over time. For example, I was recently researching a congressperson. With Google Instant, it was more visible to me that this congressperson had proposed an energy plan, so I refined my search to learn more, and quickly found myself reading a post on the congressperson's blog that had been on page 2 of the search results.

Cutts goes on to further discuss this tendency to continuously refine your search queries - a concept that came up during this morning's announcement. On 'old' Google, most users run a search query then browse through a page or two of results to see if they find what they're looking for. With Google Instant, it's more common for them to quickly tweak their query on the fly, or to flip through the suggested results by simply hitting the arrow keys. That change is important - it may make it even less likely that a user will see your site if it's listed at the bottom of the results page, or a page or two deep.

But Cutts goes on to say that this doesn't mean SEO is dead:
I've said it before, but SEO is in many ways about change. The best SEOs recognize, adapt, and even flourish when changes happen.

Also worth noting: Google Instant will have an impact on advertisers as well. Before now, it was straightforward to measure an ad impression - the user ran a query, and your ad either showed up on the page or it didn't. But because of the constantly updating nature of Google Instant, ads will now often appear for a fraction of a second. To account for this Google is changing the way it measures impressions (it only counts if the user hits the 'Enter' key to complete their query, looks at the page for over three seconds, or they click on a link from the results page). But Google is also preemptively warning advertisers to expect some fluctuations:
With this change, you might notice some fluctuations in AdWords impression volume and traffic for organic keywords. For example, you may find that certain keywords receive significantly more or fewer impressions moving forward.

We'll have more on these issues, including an interview with Google VP of Search Product and User Experience Marissa Mayer, later this afternoon.



Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study

 


Click here to learn more about our Michigan SEO Company and the technical aspects involved


   
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