Peak Positions | Companies that Fight Click Fraud Enjoy the Downturn | Site Map

Companies that Fight Click Fraud Enjoy the Downturn. Companies that Fight Click Fraud Enjoy the Downturn. Companies that Fight Click Fraud Enjoy the Downturn. Companies that Fight Click Fraud Enjoy the Downturn. Companies that Fight Click Fraud Enjoy the Downturn. Companies that Fight Click Fraud Enjoy the Downturn.


 Contact Us

 Google SEO

 Natural Search

 Organic Search

 Search Engine Placement

 Organic Search Marketing

Call Our Organic Search Engine Optimization
Company Headquarters in Traverse City, Michigan (USA)

Tel:  231-922-9460

Email Inquiries:


Organic SEO Company

-Pay Per Click Search Engine Marketing and PPC Campaign Consulting from Michigan SEO Company Peak Positions

-Pay Per Click Advertising Text Message Optimization from SEO Experts in Michigan

-Pay Per Click 'Trigger' Words and SEO Copywriting that increases click through percentages and website conversions 

-Keyword Research we help Michigan companies Find Keyword Gold
(search engine placement and popular keyword phrase hiding just below the surface that offer higher conversion rates than their broad based category defining parents) 

-Google AdWords Insights and Pay Per Click SEO Campaign Optimization

-Overture Paid Search Engine Marketing and Proven SEO Consulting Techniques

-Our Michigan SEO Company veterans help your PPC management team increase website conversions, and maximize internet marketing budgets.

Organic SEO Company and Search Engine Placement Client Corner
The SEO Consultants at Peak Positions a Traverse City Michigan SEO Company helped us secure and maintain multiple top 5 search engine keyword positions on our primary keyword targets. Peak Positions Michigan SEO Company consulting services and site optimization programs adhere to the spider algorithm ranking formulas used to program the major search engine spiders at; Google, Yahoo-Inktomi, MSN, AOL, Teoma, Lycos, & more. 

"Peak Positions technical knowledge of the algorithm and code formulas currently employed by the family of Googlebot spiders is priceless." 

The SEO Consulting staff at Michigan SEO Company Peak Positions is most professional, dedicated to success, and focused on providing full service search engine optimization, cost-effective SEO Consulting, natural web site optimization services and comprehensive internet marketing solutions. 



Companies that Fight Click Fraud Enjoy the Downturn.

Many things are down during the recession. But there's a boom in click fraud, the tricks used to make online ads seem more effective than they are. And companies that police the practice are seeing fresh business as Internet concerns seek to hold onto advertisers during the downturn.

The latest evidence comes from Anchor Intelligence, a Silicon Valley start-up. Ken Miller, its chief executive, says the company has received five times as many inquiries from potential customers in the past six weeks than during any previous period in its several-year-history. And on Thursday, Anchor announced a deal with, designed to help limit the effects of click fraud on that IAC-owned search engine.

Companies that Fight Click Fraud Enjoy the Downturn.

"Marketers are getting super uptight" about click fraud, says Miller, who was formerly vice president of risk management for PayPal. "Potential clients are saying now is not the time to lose money."

Click Forensics, another major provider of click-fraud detection services, says revenues quadrupled from January 2008 to January 2009. A company spokesman attributed the lift to advertiser jitters over the bad economy and growth in online advertising as a whole. The overall industry average click fraud rate was 17.1% in the fourth quarter of 2008, up from 16.0% in the third quarter of 2008, according to Click Forensics.

The problem, which is not new, is rooted in the fact that many companies get paid based on how many times users click on online ads. Fraudsters develop computer programs that simulate user clicks to drive up traffic, and artificially inflating revenue.

Google and Yahoo have been forced to settled lawsuits from advertisers who claim they haven't done enough to police the practice, which adds to their revenues. As part of those settlements, and to boost confidence in their business, the Internet giants have been cracking down with their own technology and say they don't charge advertisers for fraudulent clicks.

Companies that try to prevent the practice examine various kinds of evidence about clicks, such as patterns about what Internet addresses they are coming from and their frequency. Anchor, for example, looks at a range of Internet data to assign a score to clicks to give advertisers a better sense of legitimate traffic volumes.

The startup sprung from an idea that Ron Conway, a prolific Silicon Valley angel investor, and entrepreneur Jim Pitkow, had back in 2005. At the time, the pair was looking to start a search incubator but "Yahoo and Google were sucking up all the great engineers," recalls Conway. So they started an anti-click fraud company instead, which at the time was called Fraudwall.

Anchor got its current name in late 2007 and has signed big deals with Internet ad companies LookSmart and AdBrite, among others. The company expects to soon examine one billion clicks a month, up from hundreds of millions currently.

Conway argues that Internet companies will ultimately deal with click-fraud the same way they dealt with email spam - outsource it. "Advertisers will feel better if it is a third-party," he said, adding that fraud-detection technology is incredibly complex, particularly as click fraud rings grow more sophisticated.

The Ask partnership will work like this: When an Ask-served ad is clicked on, Anchor will deliver the company a real-time score on the quality of that traffic based on historical data from Ask and other info culled from around the Web. Ask can then sift out which traffic it shouldn't bill advertisers for, Anchor says.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.

Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

Harness the power that our proven organic search engine optimization technologies can provide...
Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

"Our year over year order anniversary flowers revenues are climbing rapidly in a timid economy. If you are looking for an excellent SEO Company, we suggest Peak Positions" ... SEO Case Study


Click here to learn more about our Michigan SEO Company and the technical aspects involved

Search Is on for New Yahoo CEO After Yang Steps Down Search Is on for New Yahoo CEO After Yang Steps Down

Home | Search Engine Optimization Company | Search Marketing Company | Organic Website Optimization | Natural Website Optimization
Google SEO | SEO News | Organic Optimization | Google Search Engine Optimization | Search Engine Placement
SEO Specialists | SEO Consulting Testimonials | SEO Blog | SEO Site Map | Contact Us

The World Leader In Search Engine Optimization - Peak Positions Trusted SEO Since 1999.
© 1999-2011 Organic SEO Company Peak Positions, LLC
Physical Address: 400 E. Eighth St. | Mailing Address: P.O. Box 2438 | Traverse City, Michigan (MI) USA 49685-2438 
Tel: 231-922-9460 | Toll: 866-536-8614 | Fax: 231-929-3398 | M-F 8AM-9PM EST* | Email:
Additional Resources
nursing degree | healthcare degree |