By Kristina Knight | Aug. 13th, 2009
When it comes to search, there is little change month to month, but the little changes are beginning to add up. At least a little. According to the latest report from Nielsen Online Google still leads the search pack with nearly 65% share of searches. However, newcomer Bing continues to show strong growth.
Here is the breakdown: Google leads with a 64.8% share (3% increase over June), Yahoo is next with a 17% share (11% increase) and then Bing with a 9% search share (8% increase). Rounding out the top five are AOL (3% share) and Ask.com (1% share).
Googlers conducted 6.8 billion searches while Bingers conducted nearly 10 million. Although that is a very large difference, we must keep repeating that Bing only launched a few weeks prior to June and already it is in the top 3; being a part of Microsoft is part of the rapid growth, but consumers are coming back to the engine.
In a related report search advertising network Chitika found that Bing could be outperforming Google when it comes to searches. Researchers found that consumers using Bing were 55% more likely to click organic search listings that they were to click on Google's organic listings.
Learn more about Search Engine Optimization, the most effective form of online advertising.
Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.
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An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
Key Organic Search Engine Optimization Facts:
- Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
- 90% of all new website visitors are delivered by a major search engine and/or directory.
- 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
- Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
- Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings.
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