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Hitwise: 72% Of US Internet Searches On Google In February. Hitwise: 72% Of US Internet Searches On Google In February. Hitwise: 72% Of US Internet Searches On Google In February. Hitwise: 72% Of US Internet Searches On Google In February. Hitwise: 72% Of US Internet Searches On Google In February. Hitwise: 72% Of US Internet Searches On Google In February.


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Hitwise: 72% Of US Internet Searches On Google In February.

By Kathy Shwiff
Dow Jones Newswires


Hitwise: 72% Of US Internet Searches On Google In February. Google Inc. (GOOG) accounted for 72% of all Internet searches in the U.S. last month, according to data provider Hitwise.

Far behind was Yahoo Inc. (YHOO) at 17%, Microsoft Corp.'s (MSFT) MSN at 6% and IAC/InteractiveCorp.'s (IACI) Ask.com with 4%.

Hitwise, which sampled 10 million U.S. Internet users, has shown Google at the same level for the past few months. A year earlier, Google accounted for 66% of all U.S. searches. Meanwhile, the portion of searches on Yahoo, MSN and Ask fell 17%, 20% and 10%, respectively.

While Google apparently is maintaining its lead as a search engine, the company's advertising business appears to be under increasing pressure as fewer shoppers search for products online and advertisers spend less. Earlier this month, Chief Executive Eric Schmidt said the economic situation is "pretty dire" and his company is "not immune" to current conditions.

Google's shares recently traded at $308.24, up 6%, amid a general market rally. The stock price has lost almost half its value since May.

The Hitwise figures also show search engines continue to be the main way Internet users navigate to industry categories. Comparing February numbers with a year earlier, business and finance, sports, online video and social-networking categories showed double-digit increases in the share of traffic coming directly from search engines.

In addition, the Hitwise survey shows the length of search queries has increased in the past year to more than eight words from an average of five.

Learn more about Search Engine Optimization, the most effective form of online advertising.

Search Engine Marketing is the fastest growing advertising medium in the world, projected to become 10x more powerful and influential than traditional media outlets such as: network television, cable television, local television, network radio, local radio, satellite radio, national newspapers, local newspapers, magazines, billboards, direct mail, telemarketing and more.

Discover the most powerful and effective form of advertising, Search Engine Optimization.

An aside for consideration are the segments of Search Engine Optimization. Clarification is required in terms of paid search marketing, sponsored search advertising, pay per click, email marketing (spam), and the foundation of strategic internet marketing: Organic Search Engine Optimization - Organic SEO in some circles also referred to as Natural Search Engine Optimization - Natural SEO.
 


Key Organic Search Engine Optimization Facts:

  • Keyword search is the 2nd most popular online activity, rapidly approaching the popularity of email retrieval.
     
  • 90% of all new website visitors are delivered by a major search engine and/or directory.
     
  • 98% of all keyword search activity results are powered by the big 4 search engines: Google, Yahoo, MSN and AOL.
     
  • Keyword search results on Google, Yahoo, MSN and AOL are all determined by a search engine spider and/or robot crawler.
     
  • Recent internet marketing studies confirm that keyword searchers prefer the organic results at a 6 to 1 ratio vs. pay-per-click sponsored search advertising listings. 

Is your corporate website being found early and often on the keywords and keyword phrases that best describe your products, services and industry?

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Contact the Peak Positions Organic SEO consulting specialists today.

Learn more about our client roster, one of the strongest in the SEO industry, and more importantly discover why our client-focused Organic Search Engine Optimization company maintains the highest client retention rate in the SEO industry. 

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