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"85% of net users rely on search engines to find new sites. The web has over one billion sites and getting noticed by a search engine is a significant challenge."Yelena Shapiro
"Search Engines provide businesses the most effective way to promote their sites, differentiate themselves to potential customers, and become more accessible to their target audience."Srinija Srinivasan
Editor in Chief Yahoo
"The exchange of Inktomi for Google as the default search vendor on Yahoo!'s site signals a realignment of the search stars. Portals seeking differentiation will look to new players that provide novel approaches to improve search's traditionally poor performance."Forrester Research