Search Engine Optimization - Organic SEO Case Study:
Independent Medical Evaluations (IME) Inc., is a nationwide medical-legal company based in Traverse City, Michigan that has been providing independent medical evaluations since 1986. The IME team of medical experts investigates injuries for compensability, comprehensive history, appropriate diagnosis and treatment. IME's nationally renowned legal nurse consultants assist law firms and major insurance companies throughout America with medical case discovery. IME has over 9,000 physician specialists in over 200 medical specialties available to consult with clients about high profile medical legal litigation cases. Expert physician witnesses are made available for live testimony and depositions concerning medical claims.
"The search engine optimization program delivered by Peak Positions continues to drive several new qualified, in-market, national leads for our company on a daily basis."- Jan Parrish
CEO and Founder
Search Engine Optimization (SEO) - Internet Marketing Objective:
IME approached Peak Positions to help increase company exposure on the major search engines. IME had learned of Peak Positions through the Association of Information Technology Professionals. Skeptical of web marketing companies, and the new business generation potential offered by Google, Yahoo, AOL, and MSN, IME reviewed all of Peak Positions materials, skill sets, and contacted several existing accounts that confirmed the significant return on investment that Peak Positions organic search engine optimization services provide. Many accounts reported that our site optimization program has been the most powerful advertising tool that their company has ever been involved in. The management team at IME began to realize that traditional media was no longer generating the level of new business that it used to. Peak Positions was brought in to help IME generate qualified, in-market, new business leads on a national level. Increasing the level of exposure on the major search engines was identified as a critical factor in helping the company accomplish several marketing goals for their web site. IME internet marketing goals included: brand building, client retention, client communication and new business development. Additionally, because geographic location is important to prospective customers, it was essential that IME also ranks high on ‘Michigan’ related keyword searches.
"Peak Positions has made our website a national sales force. This program has changed the dynamics of our company. Now when our independent medical evaluation specialists begin to work with these new business leads, we negotiate from a position of power."- Jan Parrish
CEO and Founder
Peak Positions Comprehensive Search Engine Optimization (SEO) Solution:
Peak Positions created an organic search engine optimization (SEO) marketing plan that began with company and industry fact finding conference calls that allowed the veteran search engine optimization professionals at Peak Positions to become much more familiar and aware of the complicated medical legal nurse consulting industry and the physician peer review marketplace. Peak Positions was able to work with the information gathered and compare the Independent Medical Evaluation industry with the Healthcare, Pharmaceutical, and Insurance industries. Peak Positions was able to reference their internet marketing knowledge base with many of their current clients; worldwide leaders in all of these industries. Peak Positions reflected on the online marketing positions of current SEO company accounts such as: Hoffman LaRoche Pharmaceuticals, Glaxo, InsWeb, and more.
Peak Positions compiled all of the company background information, blended the material with company marketing goals and began a comprehensive search engine competitive analysis of IME's online competition.
Simultaneously, Peak Positions enacted their keyword research steps. The Peak Positions search engine optimization team used extensive company databases to identify all keywords, related keyword searches and in market searches for IME's core industries. The veteran SEO team at Peak Positions also researched theme related keyword target categories in the Google, Yahoo, AOL, and MSN search data centers. IME's top ranking competitor sites in the primary and secondary keyword categories were identified and analyzed. Upon mutual agreement with the management team at IME, Peak Positions optimized every page (URL) of the IME site cover to cover. Our SEO technicians properly coded all pages by hand validating the HTML code of all pages focusing on the W3C HTML code compliance guidelines, and synchronizing the pages of the IME site with the current algorithms being used by the Google, Yahoo and MSN spiders that now power 96% of all domestic keyword search results.
"These new business leads view us as the leader of our industry because the search engines now endorse our company. This single factor is making us an industry leader nationwide. Beyond that, the team at Peak Positions is truly our internet marketing partner and is involved in most of our strategic decisions."- Jan Parrish
CEO and Founder
Peak Positions engaged their proven content relevance site optimization system that includes custom meta tags, alt tags, page content delivery and also implements an exclusive link popularity system. When the new custom search engine optimization (seo) elements were uploaded, the IME corporate website began to perform and serve users at a much higher level. At this time, Peak Positions began to manually submit the newly optimized pages of the IME corporate website.
IME, Inc. Search Engine Optimization Keyword Search Results:
As a result of the work Peak Positions has performed, within 14 days IME (compared with an industry standard of 120 days) had secured multiple first page top 5 keyword rankings on most of IME's primary and secondary keyword targets. Among the results were several No. 1 keyword rankings and a host of top 3 keyword search positions on all of the big four search engines: Google, AOL, Yahoo and MSN.
"I highly recommend Peak Positions for any company seeking to increase exposure and revenues via the internet."- Jan Parrish
CEO and Founder