SEO
Case
Study
Search
Engine Optimization - Organic SEO Case Study:
IME, Inc. Independent Medical Evaluations, Traverse City, Michigan:
Independent Medical Evaluations (IME) Inc., is a nationwide medical-legal company based in Traverse City, Michigan that has been providing independent medical evaluations since 1986. The IME team of medical experts investigates injuries for compensibility, comprehensive history, appropriate diagnosis and treatment. IME's nationally renowned legal nurse consultants assist law firms and major insurance companies throughout America with medical case discovery. IME has over 9,000 physician specialists in over 200 medical specialties available to consult with clients about high profile medical legal litigation cases. Expert physician witnesses are made available for live testimony and depositions concerning medical claims.
"The search engine optimization program delivered by Peak Positions continues to drive several new qualified, in-market, national leads for our company on a daily basis."
-Jan Parrish, CEO and Founder, IME, Inc.
Search
Engine Optimization (SEO) - Internet Marketing Objective:
IME recently approached Peak Positions to help increase company exposure on the major search engines. IME had learned of Peak Positions through the
Association of Information Technology
Professionals. Skeptical of web marketing companies, and the new business generation potential offered by Google, Yahoo, AOL, and MSN, IME reviewed all of Peak Positions materials, skill sets, and contacted several existing accounts that confirmed the significant return on investment that Peak Positions natural search engine optimization services provide. Many accounts reported that the
Peak Positions site optimization program has been the most powerful advertising tool
that their company has ever been involved in. The management team at IME began to realize that traditional media was no longer generating the level of
new business that it used to. Peak Positions was brought in to help IME generate qualified, in-market, new business
leads on a national level. Increasing the level of exposure on the major search engines
was identified as a critical factor in helping the company accomplish several
marketing goals for their web site. IME internet marketing goals included: brand building, client retention, client communication and new business development. Additionally, because geographic location is important to prospective customers, it was essential
that IME also ranks high on "Michigan" related keyword searches.
"Peak Positions has made our website a national sales force. This program has changed the dynamics of our company. Now when our
independent medical evaluation specialists begin to work with
these new business leads, we negotiate from a position of power."
-Jan Parrish, CEO and Founder, IME, Inc.
Peak Positions Comprehensive Search Engine Optimization (SEO)
Solution:
Peak Positions created a natural search engine optimization (seo) marketing plan that began with company and industry fact finding conference calls that allowed the veteran search engine optimization professionals at Peak Positions to become much more familiar and aware of the
complicated medical legal nurse consulting industry and the physician peer review marketplace. Peak Positions was able to work with the information gathered and compare the
Independent Medical Evaluation industry with the Healthcare, Pharmaceutical, and Insurance industries. Peak Positions was able to reference
their internet marketing knowledge base with many of their current clients; worldwide leaders in all of these industries. Peak Positions reflected on the online marketing positions of current
SEO company accounts such as: Hoffman LaRoche Pharmaceuticals, Glaxo, InsWeb, and more.
Peak Positions compiled all of the company background information, blended the material with company marketing goals and began a comprehensive
search engine competitive analysis of IME's online competition.
Simultaneously, Peak Positions enacted their keyword research steps. The Peak Positions search engine optimization team used extensive
company databases to identify all keywords,
related keyword searches and in market searches for IME's core industries. The veteran SEO team
at Peak Positions also researched theme related keyword target categories in
the Google, Yahoo, AOL, and MSN search data centers. IME's top ranking competitor sites in the primary and secondary keyword
categories were identified and analyzed. Upon mutual agreement with the management team at IME, Peak Positions optimized every page (url) of the IME site cover to cover. Our SEO technicians properly coded all pages by hand validating the
HTML code of all pages focusing on the W3C HTML code compliance guidelines, and
synchronizing the pages of the IME site with the current algorithms being used by the Google, Yahoo and MSN spiders that now power 96% of all domestic keyword search results.
"These new business leads view us as the leader of our industry
because the search engines now endorse our company. This single factor is
making us an industry leader nationwide. Beyond that, the team at Peak Positions is truly our internet marketing partner and
is involved in most of our strategic decisions."
-Jan Parrish, CEO and Founder, IME, Inc.
Peak Positions engaged their proven content relevance site optimization system that includes custom meta tags, alt tags, page content delivery and also implements
an exclusive link popularity system. When the new custom search engine
optimization (seo) elements were uploaded, the IME corporate website began to perform and serve users at a much higher level. At this time, Peak Positions began
to manually submit the newly optimized pages of the IME corporate website.
IME, Inc. Search Engine Optimization Keyword Search
Results:
As a result of the work Peak Positions has performed, within 14 days IME (compared with an industry standard of 120 days) had secured multiple first page top 5 keyword rankings on most of
IME's primary and secondary keyword targets. Among the results were several No. 1 keyword rankings and a host of top 3 keyword search positions on all of the big four search engines: Google, AOL, Yahoo and
MSN.
"I highly recommend Peak Positions for any company seeking to increase exposure and revenues via the internet."
-Jan Parrish, CEO and Founder, IME, Inc.
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