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Search Engine Optimization Company News Archive:
January 2003 - December 2003
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Search Engine Throne Up for Grabs
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By Michael Singer
August 19, 2003
SAN JOSE, Calif. -- The world of search engines is on the crux of some big changes with no clear winners in the next 12 months, according to Search Engine Watch founder Danny Sullivan. Whereas major players such as Google, Yahoo!, and Microsoft currently dominate the landscape, the remaining batch of survivors also look to play a pivotal role in how much of the pie everyone gets.
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Yahoo Considers Spurning Google for Inktomi
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Andrew Colley
ZDNet Australia
August 20, 2003, 13:00 BST
Internet portal giant Yahoo has given one of its strongest indications yet that it will soon end its reliance on Web search technology provider Google.
Yahoo Australia search producer Peter Crowe has revealed that the company had started testing Inktomi's search engine in parallel with projects at a number of the company's regional portals to see if it provides a viable alternative to Google's crawler-based search engine.
Crowe indicated that if Inktomi could produce results relevant to each region's market, then the company would not hesitate to make the switch.
The trial will involve benchmarking Inktomi against a number of search engines, including Google. "If the Inktomi results are better for Australian users, we'll switch to Inktomi... and if they end up being better for each region it will be used there," said Crowe.
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Microsoft brains take on Google
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By Simon Sharwood
Special to CNET News.com
July 9, 2003, 8:03 AM PT
SYDNEY--Microsoft has hired top scientists in its quest for search algorithms that will allow it to compete directly with Google. Microsoft is actively working on new search algorithms it will use to power its own search engine and enter into competition with Google, according to the head of the company's Theory Group.
Speaking here at the Fifth International Congress on Industrial and Applied Mathematics (ICIAM), professor Jennifer Tour Chayes said Microsoft is patenting new search algorithms with the goal of replacing the Inktomi technology currently powering MSN's search with Microsoft's own.
"Since Yahoo acquired Inktomi, Bill (Gates) has decided we need our own capacity," she said, adding that the company is already patenting new algorithms it believes have the potential to power a new search engine.
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Yahoo! To Acquire Overture
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Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company and Overture Services, Inc. (Nasdaq: OVER), a global leader in commercial search services on the Internet, today announced they have signed a definitive agreement under which Yahoo! will acquire Overture.
Under the terms of the agreement, each outstanding common share of Overture will receive 0.6108 shares of Yahoo! common stock and $4.75 in cash, reflecting an aggregate purchase price of approximately $1.63 billion, or $1.52 billion net of Overture's March 31, 2003 cash balance, less the amounts earmarked for their two recently closed transactions.
The combined assets position Yahoo! as the largest global player in the rapidly growing Internet advertising sector," said Terry Semel, chairman and chief executive officer, Yahoo! Inc.
"Together, the two companies will be able to provide the most compelling and diversified suite of integrated marketing solutions around the globe, including branding, paid placement, graphical ads, text links, multimedia, and contextual advertising."
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