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Google Search Engine Optimization Update - New Developments At Google July
2005
RECENT GOOGLE LAUNCHES
Google Earth
Part search tool, part flight simulator: Google Earth gives you a deep dive into
terrain, properties, roads, and other real-world features across the globe. Try
zooming along a route you select to see the sights from the air. And it's
completely free. In the short time it's been live, Google Earth has proved so
popular that we've had to turn off downloads intermittently; if that happens to
you, please check back again shortly. For Windows only.
http://earth.google.com
Personalized Search
This new improvement to Google search, available on Google Labs, orders your
search results based on your search history. And the Search History feature lets
you view and manage that history of searches and search results you've clicked
on. As you build up your search history, your personalized search results will
continue to improve.
Note that you must be logged in to your Google Account to use it.
http://labs.google.com
http://www.google.com/psearch
Google Video Viewer
We introduced Google Video a few months ago as a way to find TV programming
content. Then we added an Uploader so that people could add their own videos.
Now, logically enough, we've added a way to play back those submitted videos.
The Viewer only works for what you find on our site - but it doesn't conflict
with your other video playback software.
http://video.google.com/video_download.html
Blogger Images
For those who use Blogger, now it's easier than before to share the highlights
of that Fourth of July parade or your summer vacation. You can upload images
from your computer, and even pick the size you prefer
- and voila, they appear instantly in your posts.
Mobile Web Search
These days, more websites are optimized to display information better on small
phone and PDA screens, and we've developed Mobile Web Search for that reason.
Just type http://www.google.com in the URL field on your phone screen (if you
get an error message, type www.google.com/xhtml). Then enter your search query,
select "Mobile Web," and scroll up to the "Google Search" button. Press "enter"
to see 10 results on the page. Try checking "weather" this way if you're heading
out on a picnic.
http://mobile.google.com/mobile_search.html
Google Organic Search Engine
Optimization News
"Meta Data Cannot Be Trusted, Content is King" says
Peter Norvig
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Recent Interview with Google Director of Search Quality, Peter Norvig,
confirms that content is king and meta data cannot be trusted.
"In general, search engines have turned away from metadata, and they now try
to hone in more on what's exactly perceivable to the user in the browser.
Our
hypertext spiders (robot crawlers) are seeking to parse text content, text
elements, and engage semantic matching logic with page text compositions."
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Peter Norvig,
Google Director of Search Quality
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"For the most part we throw away the meta tags, unless there's a good reason
to believe them, because they tend to be more deceptive than they are helpful."
Content Relevancy is the determining factor in Google's binary-based, data
retrieval keyword search system.
Website
Optimization needs to hinge on Content Relevancy in order to make the
greatest impact on our system, not links, PageRank, cloaking, or SPAM, the
deciding factor is: CONTENT RELEVANCY.
Mr. Norvig also goes onto discuss the advancements being made by Google to
target cloaking, sneaky redirects, and web sites using misleading meta tags.
The closing paragraph of this interview is a must read for anyone interested
in securing and maintaining premium, natural keyword search positions on the
Google results pages.
Learn more about Google's ongoing search quality challenges involving
automation, knowledge, spam, growth and more. Mr. Norvig addresses the four
leading individual challenges at Google Organic Search.
> > Read Peter Norvig - How
Google Keyword Search Works
Article
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