| "We are in advanced negotiations to
buy a controlling interest in what we think is a wonderful
search engine" but that has an "insignificant price," Murdoch
said during an earnings conference call with analysts on
Wednesday.
The company is embarking on a major expansion on the Internet
aimed at coalescing its online properties around a main portal
based on the assets of Fox Interactive Media, he said. Of the
Internet expansion and Fox's goal to become competitive in
keyword search, Murdoch said, "There is no greater priority
for the company today." |
Blinkx, an emerging video search engine based in San Francisco
with offices in London, England may be acquired by Fox News
Corp.
|
News Corp. has planned to spend about $2 billion on Internet
acquisitions, including the $580 million it agreed to pay to buy
Intermix Media, which owns MySpace.com, and $60 million it is paying
for sports Web site owner Scout Media, according to Murdoch.
Murdoch said he doesn't see the future News Corp. portal competing
much with search giant Google, and that it's more likely to compete
with Yahoo, "although I don't see why we can't live side by side
with them," he added.
America Online also is in the process of reinventing itself as a
free portal, opening up its Time Warner content that was previously
walled off to subscribers and banking on the surging demand for
broadband access.
According to the LA Times, Rupert Murdoch’s News Corp is in
negotiations to buy the Blinkx search engine. LA Times reports “News
Corp. is in negotiations to buy Blinkx, a privately held Internet
search company based
in San Francisco, according to people close to the world’s
fourth-largest media giant. The prospective acquisition of Blinkx is
part of an aggressive bid by News Corp. to take on such Internet
powerhouses as Yahoo Inc. News Corp. is trying to build a rival
portal by acquiring fast-growing Web businesses and by leveraging
the sites of its in-house brands, including those of local Fox TV
stations, the Fox TV network and cable channels such as Fox Sports
and Fox News.”
The move makes absolute sense because Blinkx has just what News Corp
may be looking for in a search engine - extended multimedia search.
Blinkx searches video feeds, TV episodes, news, and even uses speech
recognition technology to index the audio of its indexed clips. In
addition to its multimedia search, at Blinkx.TV, Blinkx also offers
a desktop search tool which “reads what you have on your computer
screen and automatically links you to related information - Web
sites, the latest news on the Web, even documents and e-mails on
your own computer.”
I followed the link on the LA Times story from Lee Odden’s Online
Marketing Blog. Good old Lee rubbed it in a bit that in the Search
Engine Journal piece from earlier this morning “What Search Engine
is Rupert Murdoch Buying?” I neglacted to mention Blinkx and put my
money on LookSmart : “Search Engine Journal speculated this morning
that potential targets might be Looksmart, Mamma, Technorati or
Gigablast. Blinkx was not on that list.” Ouch, thanks for the nod
Lee!
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