How Google Works?
An Inside Look at The Google Keyword Search System

Search engines used to return results based only on how often keywords appear in a website or in the meta tags of a website. Google, however, is a much different animal. Google has developed an advanced search technology that involves a series of simultaneous mathematical calculations that typically occur in under half a second and without human intervention. At the heart of the Google technology is hypertext-matching analysis and PageRank™ technology developed by Larry Page and Sergey Brin. Lets examine how Google works.

Google's search architecture is also scalable, and has doubled in size in only the first few months of 2004, and is projected to continue to grow at a rapid pace infinitum. If competing on Google for premium keyword positions in your competitive space is a focus at your company, keeping up with how Google works and Google's ever-growing database is essential. The public search databases at Google will soon contain over 6 billion URLs; however, keep in mind that this represents only 1% of the entire internet landscape. As mind-boggling as that number is, the senior management team at Google would like to "flip the switch" and shine the light on the 99% of websites that they do not currently index, the so-called "invisible web" or sometimes called the "deep web."

A major focus at Peak Positions is to ensure that all of our accounts secure and maintain premium keyword positions as Google expands. This detailed understanding of how Google works by programming their family of Googlebot spiders and their algorithm ranking formulas, along with our commitment to keeping abreast of all important search engine news as it breaks, helps our roster of search engine optimization clients create significant new revenue streams. That's why the client retention rate at Peak Positions is one of the highest in the search engine optimization industry. Our clients realize that investing in organic search engine site optimization services with a proven entity represents a profitable equity investment.

Relevant Content - Hypertext-Matching Analysis:

Unlike conventional search engines, Google is hypertext-based. How Google works is somewhat different than any other search engine. Google and the Googlebot spiders crawl and analyze all the text content found on each web page and also factors in variables such as fonts, subdivisions, page context and the precise positions of all terms and phrases on the page. Google also works by analyzing the content of neighboring web pages. All of the data retrieved by the Googlebot spiders enables Google to return keyword search results that are more relevant to user queries. As a result, millions of internet users worldwide look to Google as the fastest, easiest way to find exactly the information they're looking for on the web the first time.

How Google's PageRank™ Technology Works:

PageRank performs an objective measurement of the importance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Google does not count links; instead PageRank uses the vast link structure of the web as an organizational tool. In essence, how Google works is by interpreting a text based link from Page A to Page B as a "vote" being cast by Page A for Page B. Google further assesses a web page's importance by the votes it receives. Google also considers a theme relationship off all votes being cast for a site.

Casting Votes:

Google also analyzes the pages that cast the votes. Votes cast by pages that are themselves "important" weigh more heavily and help to make other web pages more important. How Google works is it factors these important, high-quality pages linked and places a higher PageRank and thus if all things are equal it uses its pagerank calculations as it orders or tabulates results. In other words, pagerank does not determine keyword position on Google search result pages. In summary, Google PageRank is in many cases equates to little more than a top line representation of that unique web page's (urls) importance. The Google keyword search system uses the collective intelligence of the web to determine a URLs importance. Google rarely allocates human resources to judge a URLs importance. Instead Google relies 100% on its pre-programmed Googlebot robot crawler and the growing family of Googlebot Spiders. Is your website making maximum impact on Googlebot spiders and consistently maintaining top keyword positions in Google? If not, consider updating the code of your website and incorporating Algorithm Synchronization™ an exclusive Peak Positions SEO Technology.

Contact Peak Positions for a complimentary search engine spider assessment of your corporate web site. 

This chart further illustrates how Google works and reviews the Google keyword search query system in-depth:
Google Search Query Lifecycle.

Want to know more about how Google works? Contact our Google keyword search optimization company: info@peakpositions.com